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Pete Gombert is CEO of Balihoo (www.balihoo.com), a provider of online productivity tools that streamline the media buying process. He can be reached at pgombert@balihoo.com.

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Pete Gombert



Mind the Media Fragmentation Gap

Written on
September 10th 2008
Author
  |   Pete Gombert

ADOTAS EXCLUSIVE — Media buyers and sellers continue to struggle with how to bridge the media fragmentation gap that has disrupted the traditional ad buying model. Before we dive into the solution, we must first ask: Can we quantify media fragmentation? • Nielsen’s “Television Audience 2007″ report indicates that the number of [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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