Paul Vincent is the CEO and Founder of Neuranet. Neuranet offers Flexitive, a web publishing platform that not only has the most responsive web user interface for content – but also for advertising creative. Based on hybrid HTML5 & native code, it creates the most consistent and intuitive user experience across smartphones, tablets, smart TVs, and the desktop. Paul’s career includes stints running digital operations at PostMedia, and in management roles with Microsoft in Canada and in his native New Zealand.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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