Paul Pellman is an expert on cross-platform ad analytics technology for the online advertising industry. He has spoken on the topic at Ad:Tech, OMMA, SES and Pubcon. As the CEO of Adometry (formerly Click Forensics), he oversees the development and delivery of the company's ad analytics offerings, which are used by leading brands and ad providers, including Facebook, eBay, Microsoft, AT&T, Expedia and more. Previously, Paul held executive positions at Hoover's and Terra Lycos and was CEO of two start-ups. He holds a B.S. from the University of Arizona and an MBA from Harvard University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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