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More articles by Paul Epstein
- How to Generate Leads for the 50-Plus Market May 17th 2006
- Using the Internet to Reach Hispanics December 6th 2005
Paul Epstein
How to Generate Leads for the 50-Plus Market
Contrary to popular belief, baby boomers spend more time online than teenagers. According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. This means there are close to 8 million “silver surfers” at the age of 65 or older using the world wide web. [...] More...
Using the Internet to Reach Hispanics
The Hispanic population-and its buying power-is booming. Marketers should be seeking new ways to tap this growing market, and perhaps the best way to do so is through the Internet. The successful marketer will learn about the different segments of the Hispanic market and develop a plan for reaching those [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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