Paul Blockey is a strategist and behavioral designer working at the intersection of psychology, data, technology, and creativity. He believes organizations succeed most when they commit to making people’s lives better. Paul currently serves as senior vice president, director of experience strategy and design for RAPP (http://www.rapp.com/).
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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