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Patrick Toland

Patrick Toland is senior vice president and U.S. managing director for TBG Digital. He has more than 20 years' experience building technology and Internet businesses in a variety of leadership roles, including marketing, business development, and product management. As U.S. managing director, he oversees all aspects of U.S. operations, from new business to marketing and human resources. Toland came to TBG Digital after 10 years as co-founder of Incentive Networks, a company providing highly integrated loyalty solutions in the U.S. and Europe, where he successfully secured and managed both clients as well as 3,500+ merchant relationships worldwide. He helped facilitate the successful sale of the company in 2008 to Webloyalty, Inc. Previously, he held various positions in marketing and business development at CNET Networks, Digital River and Schoolpop.

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Understanding Customer Data Platforms

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs...