Pesach Lattin

Featured Author

: Pesach Lattin is the CEO at Vizi Media. He is often credit as the inventor of the Advertising Pop-Up, although he doesn't often mention that in mixed company.

He has assisted many companies in strategic interactive advertising campaigns and revenue generation, from ABOUT.com to SonyStation. He is one of the creators of SPRINKS which became the Google AdSense network.

Senior Branded Sales Managers

Written on: September 6th 2006
Author: | Pesach Lattin

Vizi Media has a great opportunity in NYC for an experienced interactive advertising salesperson that is looking to “move up” in the world of interactive advertising. Do more than just sell banners — but sell agencies on various verticals including mobile and video. You must have experience with agencies and [...] More...

Major AdNetworks on “Questionable Sites” Part III

Written on: May 4th 2006
Author: | Pesach Lattin

Everyone asks me what I am doing on these sites in the first place. To answer you, I’m often tracking down my network’s wayward advertising that ends up in the darndest places–despite our strict policy against our advertising appearing on adult material. It seems that our high CPMs make some [...] More...

Can great DHTML ads create false click-throughs?

Written on: April 6th 2006
Author: | Pesach Lattin

Here’s an example of a great branding advertisement for GMC that is highly effective in branding and bringing a message. This is how DHTML/Rich Media advertising is meant to be done: integrate the advertisement into the content, draw attention to the message and the brand while getting the consumer involved. [...] More...

Sexy Girls Get You Fraudulent Clicks.

Written on: March 29th 2006
Author: | Pesach Lattin

In the never-ending battle of fraudulent clicks, everyone tries about everything to get people to click on ads. As the PPC companies police better, the publishers who are looking to make a few extra bucks get better at raking in the cash by using less-than-ethical means. The days of the [...] More...

Lenny Kravitz Pushes Drugs in Rich Media?

Written on: March 28th 2006
Author: | Pesach Lattin

With all new technological innovations, things don’t often always go right. I’m not going to blog too much about this, but I thought it was a little bit strange when I saw this advertisement. Initially it looked that Lenny Kravitz was offering me drugs — which I could download …now! [...] More...

MySpace Isn’t for Advertisers, It’s for Sex

Written on: February 15th 2006
Author: | Pesach Lattin

There has been a debate in the community about MySpace and the sexualization of the “young users” by Playboy, who is doing a “Girls of MySpace” issue. One of our staffers recentlyquestionedif this isappropriate considering that the majority of users on MySpace, according to some experts, are under 18. This [...] More...

Ad Networks Promoting Porn, Part 2

Written on: February 13th 2006
Author: | Pesach Lattin

Adotas published an interesting opinion piece last week, where it was revealed that several networks were, unbeknownst to them, finding their tags on sites with questionable content. This generated an enormous amount of interest from the media buying community, with many leaving responses on why they are not buying on [...] More...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...