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Pace Lattin has founded several publications in the interactive advertising industry, including ADOTAS and ADBUMb, which being founded in 1999 could be considered the first interactive advertising “blog” of sorts. With more than 10 years of experience, Pace currently publishes Performance Marketing Insider. Read his complete bio here.

More articles by Pace Lattin

Pace Lattin



How the Affiliate Tax Will Hurt CPA Networks

Written on
June 30th 2011
Author
  |   Pace Lattin

ADOTAS – There has been a great deal of discussion of all the Affiliate Tax laws being passed in the media. Unfortunately, thanks to a great spin campaign by companies such as Walmart, the discussion has been focused on how these new Nexus Tax laws will affect large companies like [...] More...

Understanding the Influence

Written on
October 25th 2010
Author
  |   Pace Lattin

ADOTAS – According to FastCompany, Pace Lattin (that’s me) is one of the top 10 influential people on the internet. However, according to me, I’m probably not anywhere around the top 10, far from it. The reason I disagree with their entire project and, more important, their rankings is that they [...] More...

Who Can You Trust? Interactive Advertising Is Dangerous!

Written on
August 4th 2010
Author
  |   Pace Lattin

INDUSTRY PACE – If you’ve been reading the industry publications, you’ve seen that there has been some talk about “fake agencies” doing business in the industry, notably a company under the name “Bellas Interactive.” Casale Media wrote in MediaPost about their encounter with the company, where they were so fooled [...] More...

Senior Branded Sales Managers

Written on
September 6th 2006
Author
  |   Pace Lattin

Vizi Media has a great opportunity in NYC for an experienced interactive advertising salesperson that is looking to “move up” in the world of interactive advertising. Do more than just sell banners — but sell agencies on various verticals including mobile and video. You must have experience with agencies and [...] More...

Major AdNetworks on “Questionable Sites” Part III

Written on
May 4th 2006
Author
  |   Pace Lattin

Everyone asks me what I am doing on these sites in the first place. To answer you, I’m often tracking down my network’s wayward advertising that ends up in the darndest places–despite our strict policy against our advertising appearing on adult material. It seems that our high CPMs make some [...] More...

Can great DHTML ads create false click-throughs?

Written on
April 6th 2006
Author
  |   Pace Lattin

Here’s an example of a great branding advertisement for GMC that is highly effective in branding and bringing a message. This is how DHTML/Rich Media advertising is meant to be done: integrate the advertisement into the content, draw attention to the message and the brand while getting the consumer involved. [...] More...

Sexy Girls Get You Fraudulent Clicks.

Written on
March 29th 2006
Author
  |   Pace Lattin

In the never-ending battle of fraudulent clicks, everyone tries about everything to get people to click on ads. As the PPC companies police better, the publishers who are looking to make a few extra bucks get better at raking in the cash by using less-than-ethical means. The days of the [...] More...

Lenny Kravitz Pushes Drugs in Rich Media?

Written on
March 28th 2006
Author
  |   Pace Lattin

With all new technological innovations, things don’t often always go right. I’m not going to blog too much about this, but I thought it was a little bit strange when I saw this advertisement. Initially it looked that Lenny Kravitz was offering me drugs — which I could download …now! [...] More...

MySpace Isn’t for Advertisers, It’s for Sex

Written on
February 15th 2006
Author
  |   Pace Lattin

There has been a debate in the community about MySpace and the sexualization of the “young users” by Playboy, who is doing a “Girls of MySpace” issue. One of our staffers recentlyquestionedif this isappropriate considering that the majority of users on MySpace, according to some experts, are under 18. This [...] More...

Ad Networks Promoting Porn, Part 2

Written on
February 13th 2006
Author
  |   Pace Lattin

Adotas published an interesting opinion piece last week, where it was revealed that several networks were, unbeknownst to them, finding their tags on sites with questionable content. This generated an enormous amount of interest from the media buying community, with many leaving responses on why they are not buying on [...] More...



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