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As Chief Executive Officer at BlueKai, Omar is responsible for the overall management, growth, and vision for the company's groundbreaking exchange business. Prior to founding BlueKai, Omar was the Chief Advertising Officer of Medio Systems, the leading provider of mobile search and advertising solutions for carriers such as Verizon and T‐Mobile. He joined Medio from Revenue Science, where as Chief Marketing Officer and General Manager he was instrumental in founding and growing the company's leading behavioral targeting businesses, which provide services for many of the largest Internet publishers. There he was actively involved with key industry leaders in defining standards for behavioral targeting.

Omar earned Master of Computer Science and Industrial Engineering degrees from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on formalizing content was published in the American Association of Artificial Intelligence. Omar is also an active speaker and commentator on topics such as behavioral targeting, mobile advertising, and consumer privacy. He was listed in Media Magazine's Media 100 for 2008.

More articles by Omar Tawakol

Omar Tawakol



The Data-Driven CMO: ‘No More Burn to Learn’

Written on
September 28th 2011
Author
  |   Omar Tawakol

ADOTAS – Over the past 20 years big data and analytics has had a transformational impact on changing the way we do business. Our culture has increasingly become a data democracy or an environment where individuals have access to unlimited information from diverse sources and the power to make informed [...] More...

The True Meaning of ‘Do Not Track’

Written on
August 9th 2011
Author
  |   Omar Tawakol

BLUEKAI – The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more [...] More...

Madison Avenue in 2011

Written on
December 27th 2010
Author
  |   Omar Tawakol

ADOTAS – You would think that a maturing industry would have a slower pace of growth than a brand new one. You sure can’t say that about display advertising! I’m a speed junkie and the rate of change in our industry is fast even for me. Just when Madison Avenue was [...] More...

Reel in New Search Solutions: How a Fisherman’s Tale Can Better Explain Search Retargeting

Written on
September 18th 2006
Author
  |   Omar Tawakol

At the July’s Search Insider Summit in Colorado, there was a lot of talk about click fraud and how marketers are searching for ways to get more value from their search advertising dollars. A number of companies have responded to advertisers’ needs by offering different methods of retargeting. Early results have [...] More...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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