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As Chief Marketing Officer of Revenue Science, Omar Tawakol is responsible for driving the company's marketing and technology innovation. Since inception, Omar has been instrumental in the development and success of Revenue Science's behavioral targeting strategy. He is actively involved with key industry leaders in defining standards for behavioral targeting and frequently serves as a speaker and subject matter expert at major industry events.

More articles by Omar Tawakol


Omar Tawakol



Reel in New Search Solutions: How a Fisherman’s Tale Can Better Explain Search Retargeting

Written on
September 18th 2006
Author
  |   Omar Tawakol

At the July’s Search Insider Summit in Colorado, there was a lot of talk about click fraud and how marketers are searching for ways to get more value from their search advertising dollars. A number of companies have responded to advertisers’ needs by offering different methods of retargeting. Early results have [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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