As Chief Executive Officer at BlueKai, Omar is responsible for the overall management, growth, and vision for the company's groundbreaking exchange business. Prior to founding BlueKai, Omar was the Chief Advertising Officer of Medio Systems, the leading provider of mobile search and advertising solutions for carriers such as Verizon and T‐Mobile. He joined Medio from Revenue Science, where as Chief Marketing Officer and General Manager he was instrumental in founding and growing the company's leading behavioral targeting businesses, which provide services for many of the largest Internet publishers. There he was actively involved with key industry leaders in defining standards for behavioral targeting.
Omar earned Master of Computer Science and Industrial Engineering degrees from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on formalizing content was published in the American Association of Artificial Intelligence. Omar is also an active speaker and commentator on topics such as behavioral targeting, mobile advertising, and consumer privacy. He was listed in Media Magazine's Media 100 for 2008.
45% of advertisers say social media platforms have done a bad job on brand safety.
These days, fake news spreads like wildfire over social media. Avoiding association with controversial content is more important than ever for brands and advertisers. Oath surveyed 304 U.S. advertising decision...
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