Oliver Deighton is Vice President of Marketing at VigLink, a technology company helping publishers earn from the content they create and the commerce they drive. Prior to joining VigLink, Oliver spent nine years at Google where he was most recently a Product Marketing Manager leading key projects across a broad range of B2B and B2C product areas including AdWords, the Google Display Network, Google Play and Google+. Prior to Google, he held marketing and sales positions with MP3.com and eMusic. Oliver graduated from the University of Arizona in Tucson with a bachelor's degree in anthropology.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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