Oisin Lunny is Senior Market Development Manager for OpenMarket.
Oisin Lunny is part of the Market Development team at OpenMarket, providing mobile engagement solutions for global Fortune 2000 companies.
Oisin’s background of over 21 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, and Global Product Manager for Media Services at Europe’s largest network operator.
Oisin speaks and moderates at conferences globally, maintaining a parallel profile as film composer, producer, and DJ. Oisin has spoken at over 130 conferences, contributes to The Guardian and Digital Doughnut, sits on advisory boards for SXSW and The Economist Big Think, and was named the #5 most engaged marketer in the UK by LinkedIn.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.