Noah Mallin

As VP/Group Director of Social Marketing, Noah Mallin helps lead the Digitas Social Marketing Practice, where he applies his insights to social strategies, tactics, and technologies for Fortune 500 companies. Prior to joining the agency, he worked as the Director of Strategic Development and Director of Social Media at Reprise Media, a digital marketing agency in New York. Before that he worked at Business Wire, developing cutting-edge digital public relations tools and platforms to distribute PR and IR content worldwide.

A well-respected leader in social, Noah frequently speaks at prominent industry events with organizations such as the Online Publishers Association, MediaPost, the Business Development Institute and more. You can follow him on Twitter at @NoahMallin.



What Expanded Tweets Mean for Marketers

Written on
June 26th 2012
Author
  |   Noah Mallin

DIGITAS – Last week Twitter rolled out major platform changes that point to the social network’s emergence as a major content-consumption destination. This is an excerpt from a client letter issued recently by Noah Mallin, vice president/group director of social marketing with Digitas. Click here to view the original report. Enhanced Tweets In partnership with a number of publishers including The New York Times, The San Francisco Chronicle, Der Spiegel Online, WWE, Buzzfeed, TMZ, ... More...

Why Do Marketers Need To Know About Pinterest?

Written on
February 21st 2012
Author
  |   Noah Mallin

DIGITAS – Should marketers reciprocate the lack of interest the platform has shown them? Not necessarily. Twitter and Facebook also launched without any developed outreach to marketers. Marketers do need to tread carefully, as emerging platforms are tricky and often less forgiving of missteps. This is an excerpt from a client letter issued recently by Noah Mallin, vice president/group director of social marketing with Digitas. Click here to read the whole ... More...

What Google+ Brand Pages Mean for Marketers

Written on
November 10th 2011
Author
  |   Noah Mallin

DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the platform launched earlier in the year, Google had shut down all but a handful of beta partners. Now they have opened the floodgates to any brand to start their own page on Google+. This is an excerpt from a client letter issued recently by Noah Mallin, vice ... More...