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More articles by Noah Mallin
- What Expanded Tweets Mean for Marketers June 26th 2012
- Why Do Marketers Need To Know About Pinterest? February 21st 2012
- What Google+ Brand Pages Mean for Marketers November 10th 2011
Noah Mallin
What Expanded Tweets Mean for Marketers
DIGITAS – Last week Twitter rolled out major platform changes that point to the social network’s emergence as a major content-consumption destination. This is an excerpt from a client letter issued recently by Noah Mallin, vice president/group director of social marketing with Digitas. Click here to view the original report. Enhanced Tweets In partnership [...] More...
Why Do Marketers Need To Know About Pinterest?
DIGITAS – Should marketers reciprocate the lack of interest the platform has shown them? Not necessarily. Twitter and Facebook also launched without any developed outreach to marketers. Marketers do need to tread carefully, as emerging platforms are tricky and often less forgiving of missteps. This is an excerpt from a client [...] More...
What Google+ Brand Pages Mean for Marketers
DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the platform launched earlier in the year, Google had shut down all but a handful of beta partners. Now they have opened the floodgates to any brand [...] More...
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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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