Neil Perry is president of Poptent, a global video production and media company, utilizing crowdsourcing and a social network of more than 46,000 videographers in 140 countries to produce commercials and other video assets for Fortune 500 brands and agencies.
Prior to Poptent, Neil was a Vice President of Marketing for Monster.com (Maynard, MA), where he oversaw field marketing, national promotions and sponsorships, and the Small and Medium Business marketing team for this online recruitment company.
Neil is also a 23-year veteran of McDonald’s Corporation (Oak Brook, IL), where he last served as Senior Director of National Marketing, in charge of interactive marketing. Under his leadership, McDonald’s adopted a five-year strategic plan for employing the Internet in its marketing mix, and benefited from Neil’s involvement in a groundbreaking cross-media optimization study.
While at McDonald’s, Neil also led the company’s merchandising, field marketing, and new products marketing units.
An avid motorcyclist, Neil also finds time to play golf… poorly.
By Steve Megitt, director of Filament Creative
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