Nataly Kelly is vice president of marketing for Smartling, makers of cloud-based translation management software. Her latest book is Found in Translation: How Language Shapes Our Lives and Transforms the World. Follow her on Twitter: @natalykelly.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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