As the Market Research Manager at Centro, Natalie Drugan is responsible for implementing and leading Centro Academy Media Research and Insights, a research division of Centro, which helps shape the media industry by providing compelling research, thought-provoking insights and influential success stories to agencies and advertisers, helping them make strategic and informed decisions. Natalie has 10 years of experience in market research and marketing across verticals such as CPG, financial services and digital media. Natalie is also on the leadership team of the Centro Giving Tree, a committee dedicated to giving back to Chicago’s local community through non-profit partnerships.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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