Naseem Javed

Naseem Javed is the author of "Image Supremacy" and founder of ABC Namebank.



The Tower of Names: Global Top-Level Domains Set to Climb

Written on
June 7th 2012
Author
  |   Naseem Javed

ADOTAS - What’s all this curious noise in global media about the booming ICAAN (Internet Corporation for Assigned Names and Numbers) generic top-level domain (gTLD) dot-names? Why have 1,120 separate bodies from various parts of the world applying for 2,000 such names at an average cost of a million dollars per name? The startup Donuts outsmarts all by investing $100 million and applying for 307 names, and holding company TLDH  is poised ... More...

gTLDs and the Future of Search: The Branded World on a String

Written on
April 10th 2012
Author
  |   Naseem Javed

ADOTAS – When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of “sneezes,” creating predictability charts for “cough syrup” consumption, or identifies demands for “sunny destination travel deals,” the cash registers start ringing in all direction. Where there are travel demands, there are also timely needs for “suitcases,” “swimming gears,” “travel insurance” and “hotels.” When the right names appear at the ... More...

Generic Top-Level Domains, the Social Web and the Future of Branding

Written on
April 4th 2012
Author
  |   Naseem Javed

ADOTAS - Why is Facebook on its way to become a $100 billion dollar enterprise? Because the corporate world is very comfortable with “predictability driven marketing” surrounded by “search based social mediums,” and it expects “click-based” returns on investments and believes in 247/365 multidirectional expansion, while the rest of the world loves the freedom to engage online. With 2 billion online users, business and social lifestyle altering tools like Facebook, with ... More...

Good Names Shine, Bad Names Leak Profits

Written on
March 28th 2012
Author
  |   Naseem Javed

ADOTAS - Every hour, every day, somewhere around the globe, a major corporation is desperately searching for a new name or new innovations, or about talking mergers and acquisitions, divestures, trademark conflicts or hush-hush under-court-orders issues. The fact remains that for any expansion-minded organization, a name is the most important part of business communication. Mathematically, it can be easily proven that good names shine and attract customers, while bad names ... More...

How Brands Can Go “Glocal” with Generic Top-Level Domains

Written on
March 12th 2012
Author
  |   Naseem Javed

ADOTAS – Are we headed to new types of multi-layered distribution channels? Like Amway or Avon, where hundreds of thousands of representatives all over the world sell high-value and well-branded goods at low prices in local neighborhoods marked within their protected territories. The new marketing models of merchandizing directly “from factory floors to living rooms” are picking up steam, thanks to ecommerce technologies and the availability of over 100 million ... More...

The Future of Domain Names: 100,000 Top-Level Domains

Written on
March 2nd 2012
Author
  |   Naseem Javed

ADOTAS - ICANN (International Association for Assigned Names and Numbers) has just reported that there are now 144 registered applicants each allowed to file up to 50 separate dot-brand name applications. Would this add up to just 144, or 144 times 50 — 7200 gTLD (generic top-level domains)? If in this round there were only few successes with brilliant strategies, the global demand will multiply many folds to fill each vertical market. ... More...

How the Multilingual Web Creates “Glocalization”

Written on
February 17th 2012
Author
  |   Naseem Javed

ADOTAS - When globalization of monster brands become entangled with the multilingualization of global cyber name identities, “glocalization” suddenly appears, and foreign name identities begin to emerge in local communities in different languages, creating massive customer touchpoints. A new trend is about to emerge: a multi-lingual approach gives a rapid boost to achieving a globalized presence. Depending on the model, a single dotcom name brand can possibly re-emerge in multiple ... More...

With gTLDs, Global Branding Starts with a Name

Written on
February 9th 2012
Author
  |   Naseem Javed

ADOTAS – It’s no longer important how and where the business names that later became candidates for trademarks, then domain names and now possibly gTLD (generic top-level domain) candidates, originated. The fact is that the majority are simply not performing as well as originally thought. The passage of time can be very cruel; last-century naming based on yesterday’s models has little value in these times, whenferocious digital cyber branding driven ... More...

gTLDs: Opportunity for a New Image

Written on
January 27th 2012
Author
  |   Naseem Javed

ADOTAS – Global corporate nomenclature is making history right now as the ICANN (International Corporation for Assigned Names and Numbers) gTLD (generic top-level domains) platform opens in full swing. The established and largest name brands of the world are now pitted against the newest, most recently incubated, globally poised but relatively unknown name brands. Global image shifts are in play. The coming years will define the new landscape of image and brand name superiority ... More...

Who’s Sold on the ICANN-Opposing “Do Not Sell” List?

Written on
January 19th 2012
Author
  |   Naseem Javed

ADOTAS – The world’s largest advertising associations that oppose ICANN (International Association for Assigned Names and Numbers) gTLD (generic top-level domains), coming together as CRIDO, released a plan they called a “peacemaker” three days before the Jan. 12th, 2012 launch, which would allow brands to begin the ICANN application process but would allow organizations and companies the opportunity to place their brands, without cost, on a temporary “do not sell” list. ... More...


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