With over 14 years of interactive marketing experience, Nancy Hall is the vice president of platform services for ValueClick Media, leading the goCart retail advertising product. goCart blends data and online advertising tactics to effectively increase sales, ROI and average order value in addition to decreasing cart abandonment. Using data from thousands of campaigns across dozens of verticals, goCart provides retailers cross-campaign learnings and insights to make retail campaigns more effective.
Nancy is a noted speaker on retail advertising, most recently presenting at ad:tech San Francisco in April 2011.
- Written on
- June 29th 2011
- | Nancy Hall
ADOTAS – In the offline world, when a customer walks into a store, an expert salesperson can size her up immediately — her clothes, accessories, cell phone and car keys are all indicators of her past purchases, interests and lifestyle choices. Armed with instantaneous info, the salesperson quickly determines the approach most likely to motivate that customer to action. The sort of personal, interactive contact between sales people and customers that ... More...
Predictive Personalization: How Far is too Far?
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits ... more...
- AnswerDash Transforms Help Center with Zendesk Integration December 18th 2014 Seattle, WA – December 18th, 2014 - AnswerDash, the world’s ...more »
- MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads December 18th 2014 MediaBrix announced today its plan to apply sound and haptics to ...more »
- More Companies Take Control of Programmatic Advertising In House December 17th 2014 AdAge is reporting that programmatic advertising is getting another big ...more »
- Videology Questions Reliability Of Viewability Metrics On Successful Campaigns December 17th 2014 Videology, a video advertising technology platform, today released research findings ...more »
- Operative Appoints Rick Glickman as Chief Financial Officer December 16th 2014 Operative, the global leader in advertising business management ...more »
- Adweek Announces Global, United States and Digital Agencies of the Year for 2014 December 15th 2014 In the annual cover and feature, Adweek announced its picks ...more »
- CPG Brands Drive Sales With Location-Powered Mobile Ads (Infographic) December 15th 2014 Today, Verve released a new infographic on how CPG is using ...more »
- Sizmek Presents Ads of the Week: December 15th – December 19th December 19th 2014
- Online Retailers Countdown to Super Saturday December 19th 2014
- Understanding What Is Behind The Rise of Big Data December 18th 2014
- Seasonality Hurts Metrics: The Impact of the Holiday Season on B2B Marketers December 17th 2014
- Why Accuracy is Inaccurate in Cross-Device Identification December 16th 2014
- Business Analyst
- Marketing Communications Specialist
- Senior Agile Project Manager
- Digital Marketing Technology Architect
- Public Relations/Events Coordinator
- Ouriel Ohayon: hard not to compare with what we launched early this year. thanks Yahoo https://cloudup.com/ckTJvW7aUct
- Augustine Fou: With the new data from Google, we have confirmation of prior data like approx 50%
- l oreal fake tan: Dark sunsation self tanning lotion has botanical extracts, which improve the quality of your skin
- Adaptive Medias, Inc. Announces Agreement to Raise $5.2 Million in Private Placement | SEO BACKLINK: [...] Adaptive Medias, Inc. Announces Agreement to Raise $5.2 Million in Private Placement Sep 17,