With over 14 years of interactive marketing experience, Nancy Hall is the vice president of platform services for ValueClick Media, leading the goCart retail advertising product. goCart blends data and online advertising tactics to effectively increase sales, ROI and average order value in addition to decreasing cart abandonment. Using data from thousands of campaigns across dozens of verticals, goCart provides retailers cross-campaign learnings and insights to make retail campaigns more effective.
Nancy is a noted speaker on retail advertising, most recently presenting at ad:tech San Francisco in April 2011.
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern
For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.