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Myles Younger is cofounder of Canned Banners, where he likes to act as if he knows something about marketing and biz dev. Day in and day out, he thinks of ways to convince the world that the process of creating banner ads has to be a total no-brainer before display will be widely adopted among small-to-medium businesses. Prior to founding Canned Banners, Myles held several corporate marketing positions where he learned first-hand just how much time and money can be required to develop even a simple banner ad. When Myles isn't working, he likes to take very long walks around his home town of San Francisco. He can be reached at myles@cannedbanners.com.

More articles by Myles Younger

Myles Younger



How Publishers Can Survive the Great Content Value Dilution

Written on
September 16th 2011
Author
  |   Myles Younger

ADOTAS – A recent Wall Street Journal piece titled “Content Deluge Swamps Yahoo” paints a bleak picture for web publishers and the online media world in general. The article belabors the diminishing value of web content, citing falling CPMs and market share at Yahoo! and AOL, as well as challenges [...] More...

Time for Self-Serve Ad Platforms to Circle the Wagons?

Written on
May 17th 2011
Author
  |   Myles Younger

ADOTAS – You’ve probably read about Google socking away $500 million to cover a settlement with the Justice Department over illegal online pharmacies’ use of Google advertising, presumably on a self-serve basis via Google AdWords. Everyone, including Google (which has taken measures to curtail their activity), was well aware of these [...] More...

The Sad State of Self-Serve Advertising

Written on
January 27th 2011
Author
  |   Myles Younger

ADOTAS – When Canned Banners launched its self–serve banner ad builder in January 2010, I thought we were entering an innovative self-serve advertising market that was only going to get hotter. Everyone would be jockeying to replicate the multi-billion-dollar success of Google’s self-serve AdWords system. But as I write this, the [...] More...

Passing the Creative Baton to Clients

Written on
June 30th 2010
Author
  |   Myles Younger

ADOTAS – If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment. If you’re on the client side, it’s not your imagination either; superfluous layers of agency bureaucracy — [...] More...

Custom Display Creative: The Need for Speed

Written on
May 5th 2010
Author
  |   Myles Younger

ADOTAS – In the carnival of digital marketing, there are some cool new rides in Display Ad Land. Thanks to powerful developments like retargeting and real-time bidding, the once-lowly banner ad has enjoyed a resurgence in status. Any advertiser can now plug into a real-time market of display ad [...] More...



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