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More articles by Murray Newlands
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Murray Newlands
Sending Out an SMS
ADOTAS – Mobile usage around the world is growing, and as it does, marketers are rightly looking at ways to figure out how to market to this explosive media. Europe is seeing around 16 billion text messages sent per month and the average U.S. user sends 188 text messages per month. [...] More...
Greenwash Backlash
ADOTAS – With the 40th Anniversary of Earth Day close in the rearview mirror, we all heard lots of companies pitching themselves as “green.” And just in time, Ogilvy & Mather have published a new guide to help with managing your brand: “From Greenwash to Great: A Practical Guide to [...] More...
Social Media Monitoring: Tool or Service?
ADOTAS – There are lots of social media monitoring solutions — some like Brandwatch are self-service tools and others like Synthesio are services. A self-service tool company has an automated process of checking data that enters the system, and a social media monitoring service company has humans manually checking the [...] More...
Consumers Speak Up for Their Rights
ADOTAS – One hundred years ago you got your shopping or whatever from your local shop. If the goods and services were not up to standard and the service was lousy, the shop would close. This was true of small towns but also metropolises as people traveled less even within cities. [...] More...
Reach out and touch a blog
ADOTAS – Why would you want to do blog outreach and what are you missing out on? “Social media marketing” is all a buzz, but can it deliver sales ROI? Yes — here is why and how. Simply put, blog outreach is connecting to specified audiences through the medium of bloggers and [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
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