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More articles by Murray Newlands
- The Benefits of Offline Networking November 2nd 2011
- Goodbye Banners, Hello Link Insertion October 13th 2011
- Content Monetization: Insert Link Here September 30th 2011
- Keeping Social Media Social May 9th 2011
- ASW 2011: Come for the Affiliate Marketing, Stay for the Social Media December 23rd 2010
Murray Newlands
The Benefits of Offline Networking
ADOTAS – I’m headed to PubCon over in Las Vegas soon where I’m hosting a party (with Adotas as a media sponsor) and meeting up with many friends and colleagues from all around the globe. Because of all this, I started thinking about the importance of offline social networking. Bloggers know [...] More...
Goodbye Banners, Hello Link Insertion
ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send [...] More...
Content Monetization: Insert Link Here
ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you [...] More...
Keeping Social Media Social
ADOTAS – Social media is growing, and along with it, the marketers who appreciate and understand its power are growing in the way we use it. It’s been years since I first logged into Twitter, built my Facebook fan page and started a blog. In that time, I’ve worked to blend [...] More...
ASW 2011: Come for the Affiliate Marketing, Stay for the Social Media
ADOTAS – The best known affiliate marketing events are the two Affiliate Summits, which have multiplied in size many times since they were launched in 2003 by affiliate marketers Shawn Collins of Affiliate Tips and Missy Ward. The 2010 Affiliate Summit West had the highest attendance of any Affiliate Summit and [...] More...
About Face: Social Media Content Curation
ADOTAS – With Facebook passing 500 million registered users last week, it has become impossible to ignore the reach of social networking. For those of us who work in the field, it’s nothing new to say that social media and social networking are changing the way that people interact with [...] More...
Kiosks & Stickybits: Event-Based Social Media
ADOTAS – If you’re like me, you go to a lot of events. Maybe it’s a conference or meet-up for business purposes, or maybe it’s a concert or a fundraiser. Regardless of the venue, there is a place and a purpose for social media. I see a massive implementation of social [...] More...
Email and Social Media: Share and Share Alike
ADOTAS – Last week GetResponse published a study that statistically shows that the option to share email marketing content through social media sites drives significant increases in click-throughs. For anyone that has been paying attention to the email marketing world for the past few years, this is not surprising. With Twitter [...] More...
Social Media Guerrillas
ADOTAS – The guerrilla marketing movement started in the 90’s when traditional forms of advertising and marketing got, well, boring. It’s an umbrella term that refers to any kind of untraditional marketing that is unexpected and unique. Wikipedia defines guerrilla marketing as, “…an unconventional system of promotions that relies on time, [...] More...
Sending Out an SMS
ADOTAS – Mobile usage around the world is growing, and as it does, marketers are rightly looking at ways to figure out how to market to this explosive media. Europe is seeing around 16 billion text messages sent per month and the average U.S. user sends 188 text messages per month. [...] More...
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