Murray Newlands

Murray Newlands is a blogger and marketer working both sides of the big pond
that is the Atlantic. Read his blog here.

Do Your Customers Love You? Lessons in Image and Engagement

Written on: June 27th 2012
Author: | Murray Newlands

ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this loyalty to maximize ROI. This is because companies are aware that most successful brands rely on returning customers to drive profit. This is why they make products that are of the quality their customers expect or provide ... More...

2012 Affiliate Marketing Awards Are Coming

Written on: March 9th 2012
Author: | Murray Newlands

The annual Affiliate Marketing Awards are being held in San Francisco on April 3. Will you be there? This year’s Awards are open to everybody, not just U.S.-based marketers, so submit an application now before the deadline. The 2012 Awards are judged by Curtis Fullmer, president of Outwit Media and former vice president of affiliate marketing at Adknowledge; Steve Hall, founder of AdRants and MarketingVox; Firuze Gokce, co-founder and CEO of Affmeter, LLC; Peter Bordes, founder ... More...

The Benefits of Offline Networking

Written on: November 2nd 2011
Author: | Murray Newlands

ADOTAS – I’m headed to PubCon over in Las Vegas soon where I’m hosting a party (with Adotas as a media sponsor) and meeting up with many friends and colleagues from all around the globe. Because of all this, I started thinking about the importance of offline social networking. Bloggers know all about reaching out to people online because that’s what we do — but unfortunately, many do not utilize offline ... More...

Goodbye Banners, Hello Link Insertion

Written on: October 13th 2011
Author: | Murray Newlands

ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send the consumer to the car company’s website but rather to a questionnaire asking what type of automobile the consumer was ... More...

Content Monetization: Insert Link Here

Written on: September 30th 2011
Author: | Murray Newlands

ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you can earn money by either selling actual content or by using certain content-monetizing procedures. With the first method, content purchasers can ... More...

Keeping Social Media Social

Written on: May 9th 2011
Author: | Murray Newlands

ADOTAS – Social media is growing, and along with it, the marketers who appreciate and understand its power are growing in the way we use it. It’s been years since I first logged into Twitter, built my Facebook fan page and started a blog. In that time, I’ve worked to blend social media with a variety of online marketing tactics. As any marketer knows, numbers are important at the end of ... More...

ASW 2011: Come for the Affiliate Marketing, Stay for the Social Media

Written on: December 23rd 2010
Author: | Murray Newlands

ADOTAS – The best known affiliate marketing events are the two Affiliate Summits, which have multiplied in size many times since they were launched in 2003 by affiliate marketers Shawn Collins of Affiliate Tips and Missy Ward. The 2010 Affiliate Summit West had the highest attendance of any Affiliate Summit and the Jan. 9-11, 2011 renewal in Las Vegas is expected to surpass it with a sell-out crowd. Whether you are an ... More...

About Face: Social Media Content Curation

Written on: July 26th 2010
Author: | Murray Newlands

ADOTAS – With Facebook passing 500 million registered users last week, it has become impossible to ignore the reach of social networking. For those of us who work in the field, it’s nothing new to say that social media and social networking are changing the way that people interact with each other and with brands. But statistics make the things we all feel to be true already more stark and apparent, ... More...

Kiosks & Stickybits: Event-Based Social Media

Written on: July 13th 2010
Author: | Murray Newlands

ADOTAS – If you’re like me, you go to a lot of events. Maybe it’s a conference or meet-up for business purposes, or maybe it’s a concert or a fundraiser. Regardless of the venue, there is a place and a purpose for social media. I see a massive implementation of social media at marketing events wherever I go — the last marketing conference I was at had a Twitter #hashtag, their ... More...

Email and Social Media: Share and Share Alike

Written on: June 29th 2010
Author: | Murray Newlands

ADOTAS – Last week GetResponse published a study that statistically shows that the option to share email marketing content through social media sites drives significant increases in click-throughs. For anyone that has been paying attention to the email marketing world for the past few years, this is not surprising. With Twitter posting over 105 million registered users and Facebook quickly approaching 500 million worldwide, it’s no secret that people are signing ... More...