With over 15 years of media and marketing management experience, Molly Glover Gallatin is vice president of marketing and communications for Compass Labs. Molly began her work in interactive media when she launched Granite Broadcasting’s Internet Division in 1997, overseeing operations and sales for 10 network-affiliated TV station websites. Prior to joining Compass Labs, Molly was the vice president of marketing for YuMe, a leading video advertising technology company. Molly joined YuMe from Knight Ridder Digital, where she managed marketing and communications for the Real Cities Network. Prior to Knight Ridder Digital, Molly worked for start-ups in the digital media management and internet TV space -- eMotion and RespondTV. She began her career in advertising, working in account management at BBDO and D’Arcy Masius Benton Bowles in New York. Molly received her BS from the University of Colorado at Boulder and her MBA from Columbia University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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