Molly Glover Gallatin

With over 15 years of media and marketing management experience, Molly Glover Gallatin is vice president of marketing and communications for Compass Labs. Molly began her work in interactive media when she launched Granite Broadcasting’s Internet Division in 1997, overseeing operations and sales for 10 network-affiliated TV station websites. Prior to joining Compass Labs, Molly was the vice president of marketing for YuMe, a leading video advertising technology company. Molly joined YuMe from Knight Ridder Digital, where she managed marketing and communications for the Real Cities Network. Prior to Knight Ridder Digital, Molly worked for start-ups in the digital media management and internet TV space -- eMotion and RespondTV. She began her career in advertising, working in account management at BBDO and D’Arcy Masius Benton Bowles in New York. Molly received her BS from the University of Colorado at Boulder and her MBA from Columbia University.



Finding the Keys to Social Success

Written on
January 22nd 2013
Author
  |   Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, there is no magic formula for social triumph. However, one key element will never steer you wrong: customer data. And ... More...

Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
  |   Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through Cyber Monday Facebook users chatted excitedly about holiday shopping and started crossing names off their gift lists. In fact, Facebook ... More...

Predictions for 2012: Social Media Beyond IPOs

Written on
December 15th 2011
Author
  |   Molly Glover Gallatin

ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth predictions. I believe six things will happen next year that will truly impact the way marketers approach the huge opportunities ... More...