Mitch Duckler is a managing partner at FullSurge, a consulting firm specializing in marketing and brand strategy for Fortune 1000 companies. Mitch has more than 25 years of experience in both brand management and consulting and has worked with companies such as Deloitte, ExxonMobil, Boeing, and more. Subscribe to receive notifications on Mitch’s upcoming book, “The Indispensable Brand.”
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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