Misha Cornes is Director of Strategy at Organic, a leading digital marketing agency that is a wholly owned subsidiary of Omnicom. With over 15 years of experience, Misha translates strategic marketing goals into exceptional online experiences for companies like Sprint, Mitsubishi Motors North America, and Bank of America. He provides leadership to cross-disciplinary creative teams to ensure that every project is rooted in a deep understanding of customer needs. Prior to Organic, he was a management consultant with Booz Allen Hamilton. Misha also serves as editor-in-chief of Organic's blog, ThreeMinds.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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