Mike Daly

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.



Bidtellect Introduces Industry’s First Fully Open Native Ad Platform and Exchange

Written on
June 11th 2014
Author
  |   Mike Daly

DELRAY BEACH, Fla., June 11, 2014 (ADOTAS) – More...

Amobee Acquires Adconion and Kontera for $385 Million

Written on
June 11th 2014
Author
  |   Mike Daly

SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee [a•mo•bee] today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera). The acquisitions will strengthen [a•mo•bee]‘s position as the leading provider of mobile-led digital marketing technology and solutions across all channels and screens for global brands. With the combined capabilities, [a•mo•bee] is positioned to better capitalize ... More...

Report: Google to Join International Anti-Piracy Coalition

Written on
June 11th 2014
Author
  |   Mike Daly

ADOTAS – Google has joined a new coalition will vow to cut off ad revenue from pirate sites, following similar initiatives in the United States and the United Kingdom, according to TorrentFreak. The announcement reportedly will be made on June 12 at the Interactive Advertising Bureau’s IAB Events 2014 conference in Rome. According to the report, Google and other members of the coalition, which will include the IAB, music industry anti-piracy group FPM, music ... More...

Report: Switch from Social to Ad Exchanges Drives 29x Jump in Conversions

Written on
June 10th 2014
Author
  |   Mike Daly

ADOTAS – Neustar released a company Media Intelligence Report today that analyzed more than 152 billion global ad events during Q1 to compare the effectiveness of different online advertising channels. “This quarter, we found that overall conversions (purchases and consumer actions) occurred 29 times more than the previous quarter due to a shift in spending from social channels and portals to ad exchanges, a channel more focused on direct responses,” said ... More...

UPDATED: Instagram to Introduce Ads in Other Countries

Written on
June 9th 2014
Author
  |   Mike Daly

ADOTAS – Today, Instagram announced that it will expand its ad offerings into Canada, the United Kingdom, and Australia later this year. “… Since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds,” read a post on the Instagram For Business blog. “…So far, our community-focused efforts are working. ... More...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
  |   Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that actually is working, for publishers and advertisers alike. Clearly, for Twitter, Native is their future and by acquiring Namo ... More...

Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
  |   Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the majority of social sharing occurring on iOS devices Myth: Content sharing and brand engagement peaks over the weekend when Internet users ... More...

AdColony Adds Execs from Apple, Pandora to Facilitate Rapid Expansion

Written on
May 29th 2014
Author
  |   Mike Daly

ADOTAS — Leading mobile video marketing platform AdColony has made several recent key hires as the company continues to grow. Megan Sullivan (pictured) has joined AdColony in the new role of VP of Client Relations. She will be overseeing AdColony’s sales planning and account management teams in a global capacity and will be based in the company’s LA headquarters. Megan was most recently at Apple’s iAd where she was Manager, Strategic Accounts for the ... More...

Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
  |   Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought Convertro during the first week of May. But a Rakuten Marketing spokesperson said the latest deal is different in three ... More...

WATCH: Magnetic Acquires Cognitive Match

Written on
May 28th 2014
Author
  |   Mike Daly

ADOTAS – Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic’s search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive Match have been partnering on campaigns for more than two years. Cognitive Match Founder and CEO, Alex Kelleher, and his team ... More...


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