Mike Daly

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.



Sonobi to Sponsor Premium Programmatic Event in NYC Next Week

Written on
March 5th 2014
Author
  |   Mike Daly

NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360 (PP360NYC), the first summit dedicated to accelerating the premium programmatic marketplace. A half-day event, PP360NYC will take place at the Tribeca Grand Hotel in New York City. To learn more and register for the event, visit: www.pp360nyc.com. The event, which is sponsored by Sonobi, ... More...

Today’s Burning Question: What Do You Think of Facebook’s New Ad Structure?

Written on
March 4th 2014
Author
  |   Mike Daly

ADOTAS — Facebook today rolled out its new ad structure, which it announced last week. The new format, which is intended to “make it easier for advertisers of every size to organize, optimize and measure their ads,” is explained in the graphic below: Here’s how industry leaders are reacting to the change: “Facebook’s new ad structure follows the Google AdWords format, allowing better message and offer targeting to prospective customers. This is ... More...

Infographic: What You Need to Know to Get Ahead in Video Advertising

Written on
March 3rd 2014
Author
  |   Mike Daly

ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices. Key bullet points: 30-second ads are nearly 10 times more likely to be skipped than 15-second ads. 26% of online video ads are accompanied by display or rich media ads. Subscribe ... More...

Integral Ad Science Opens Offices in Germany and Singapore

Written on
March 3rd 2014
Author
  |   Mike Daly

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s international expansion while managing the growing demand for its industry-leading solutions for brand safety, viewability, fraud, and media quality and ... More...

5 New Video Ads You Should Watch Right Now: Mastercard, P&G, EDEKA, Three, SOS Mayday

Written on
February 28th 2014
Author
  |   Mike Daly

ADOTAS – Cats sing ’80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it’s just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with tripping people up. Whether it’s catching people out or just plain terrifying them, it’s not often that this popular sub-genre ever tries to be humanity-affirming. The sentimental appeals of ... More...

Blogshare: The Top 25 Mobile Advertising Players Beyond Facebook

Written on
February 25th 2014
Author
  |   Mike Daly

ADOTAS – HasOffers was recently removed from Facebook’s Mobile Measurement Partner (MMP) program in a dispute over data storage. While CEO Peter Hamilton said at the time that his company remains open to working with Facebook again in the future, he noted in a blog post today that The Social Network is not the only player in the mobile advertising universe. “Of the estimated $13.1 billion spent on mobile advertising ... More...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
  |   Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing channels so that they can enhance the customer experience and maximize the return on their marketing spend,” said Steve Miranda ... More...

Report: WhatsApp Goes Down for Several Hours Over the Weekend

Written on
February 24th 2014
Author
  |   Mike Daly

ADOTAS – One imagines there was some nervous laughter in Facebook Land on Saturday when The Social Network’s prized new $19 billion acquisition, WhatsApp, reportedly was knocked out of service for several hours. According to Metro, WhatsApp’s 450 million monthly users were forced to resort to other online social outlets to express themselves, or otherwise go chatless. The outage predictably prompted its fair share of snarky tweets: Mark Zuckerberg's ... More...

Infographic: Will WhatsApp be Facebook’s Answer Internationally?

Written on
February 21st 2014
Author
  |   Mike Daly

ADOTAS – A blog post created earlier this week by Greg Kunkel of Marin Software connects the data and Facebook’s acquisition of WhatsApp with the international growth data. Kunkel notes that while North America represents just 15 percent of Facebook users, it accounts for roughly 52% of its ad spend, while Asia Pacific attracts just 11% of its ad dollars. Marin’s data shows Facebook has plenty of room to grow ... More...

Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
  |   Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are several key benefits that Facebook will see from the WhatsApp acquisition: additional demographic appeal, global expansion, and deeper data connections. ... More...


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