Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.
Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality
What is the biggest misconception in retargeting campaigns?
The two biggest misconceptions made in a retargeting campaign are that marketers should only focus on lapsed users versus...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.