Mike Daly

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.



ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
  |   Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that started it off; two different hecklers; and all kinds of stuff to make our lives more Googley. (Thanks to our ... More...

Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

Written on
June 25th 2014
Author
  |   Mike Daly

ADOTAS – This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run display advertising campaigns at a 100-percent viewability rate on Yahoo properties. This new way to purchase premium display inventory is designe to helps advertisers improve campaign performance, and ensures they only pay for viewable impressions. “Yahoo is the largest publisher to offer a viewable impressions solution using ... More...

Doug Chavez Joins Kenshoo

Written on
June 25th 2014
Author
  |   Mike Daly

ADOTAS – Kenshoo has hired Doug Chavez (pictured) as Global Head of Marketing Research & Content. In this role, Chavez leads a team to analyze data collected from the $200 billion in annualized online sales revenue tracked through the Kenshoo platform and produce observations, insights, and reports on industry trends and best practices. Before joining Kenshoo, Chavez was senior vice president leading emerging media at Universal McCann Worldwide, and was vice president ... More...

Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
  |   Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ad industry topics. Scheduled speakers include: Erwin Castellanos, Chief Revenue Officer, LiveRail. Tal Chalozin, CTO & Co-Founder, Innovid. Josh Chasin, Chief Research Officer, ... More...

Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
  |   Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos are found on predominantly brand-safe publishers. Over 25% of objectionable impressions occur on predominantly brand-safe publishers. 75% of all publishers have at ... More...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
  |   Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the device, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world – web and email ... More...

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Written on
June 17th 2014
Author
  |   Mike Daly

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and ... More...

Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
  |   Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts will still feature the same native engagements that brands value  (like, reblog and follow). Through Yahoo Gemini, now the same ... More...

Report: Digital Marketing Professionals Are in High Demand, Garnering Hefty Salaries

Written on
June 16th 2014
Author
  |   Mike Daly

ADOTAS — Chief  Digital Officers topped the list of the highest paid digital marketing professionals ($148,000-280,000), according to new report from Mondo, a leading digital marketing and IT resourcing provider. The other top-paying positions include Chief Marketing Technologist ($140,000-241,000) and Chief Marketing Officer ($142,000-230,000). In addition to executive positions, the top salaries for digital marketing professionals include: Creative Services & Production Director, Creative Services ($75,000-170,000) Director, Art ($67,000-135,000) Interactive Designer ($73,000-113,000) Digital and Interactive Director, Digital Marketing ($128,000-190,000) Director, eCommerce ($100,000-166,000) UI/UX Architect ($103,000-155,000) Content Creation ... More...

At $11.6B In Q1 2014, Internet Ad Revenues Hit All-Time First Quarter High

Written on
June 12th 2014
Author
  |   Mike Daly

NEW YORK, NY (June 12, 2014) — Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, ... More...


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