Mike Daly

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.



AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team

Written on
April 17th 2014
Author
  |   Mike Daly

VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments that will play a leading role in growing the company’s advertising division as demand for its display and content marketing solutions increases. The executives are part of the organization’s new content media services group and will be responsible for driving new business as well as new product and service initiatives ... More...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
  |   Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key takeaway from the report?” Here’s how they responded: “IAB’s latest findings support the rapid growth LiveRail has been experiencing. The biggest takeaway ... More...

Kenshoo Set to Announce $20 Million Financing Score

Written on
April 8th 2014
Author
  |   Mike Daly

ADOTAS — Kenshoo plans to formally announce tomorrow that it has secured $20 million in a growth financing round led by Bain Capital Ventures and including existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital. Bain Capital partner Deepak Sindwani (pictured) is expected to join Kenshoo’s board of directors. The company plans to use the funding “to further disrupt the digital marketing technology space with its proprietary approach to predictive media optimization,” according ... More...

Rubicon Project Gains on First Day of NYSE Trading

Written on
April 2nd 2014
Author
  |   Mike Daly

Above: Rubicon Project COO/CFO Todd Tappin rigs the opening bell this morning at the New York Stock Exchange to the applause of the Rubicon team as the company begins trading today. ADOTAS – Digital ad exchange The Rubicon Project began trading this morning on the New York Stock Exchange, having raised around $90 million dollars through its IPO. To mark the occasion, CEO/Founder/Chief Product Architect Frank Addante, President Greg Raifman, ... More...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
  |   Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, a large working group consisting of a wide range of industry stakeholders,  the MRC also released its Viewable Impression Measurement ... More...

Today’s Burning Question: What’s the Top Story from #adtechSF2014?

Written on
March 28th 2014
Author
  |   Mike Daly

ADOTAS – ad:tech San Francisco 2014 wrapped up yesterday with the newly rechristened Sean “Puff Daddy” Combs discussing his launch last fall of RevoltTV, a multi-genre, multi-platform music network, and his vision for how it can change the music landscape forever. ad:tech is typically a forum for making major announcements and defining the hottest trends in the ecosystem, so we reached out to industry leaders with Today’s Burning Question: “What do ... More...

Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom

Written on
March 10th 2014
Author
  |   Mike Daly

ADOTAS – This past Friday, Advertising Age reported that Omnicom has agreed to spend up to $100 million over the coming year to advertise its clients on Instagram. It is reportedly the first deal of its kind for the photo- and video-sharing site, which is a subsidiary of Facebook. “The arrangement means that users will start seeing ads in their streams from brands that work with Omnicom’s media and creative agencies, ... More...

Study: Consumers Want a More Personalized Mobile Home Screen

Written on
March 7th 2014
Author
  |   Mike Daly

ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on Android devices (Flurry Analytics tracks 4,500 such apps). In fact, usage of these apps in Q1 2014 will surpass the entirety of their use in 2013. “Consumer behavior on mobile is very different than the desktop web,” said Flurry President and CEO Simon Khalaf (pictured) in a blog post today. ... More...

LinkedIn Introduces Sponsored InMail on Mobile

Written on
March 5th 2014
Author
  |   Mike Daly

ADOTAS – LinkedIn expanded its mobile ad offering today with the introduction of Sponsored InMail on mobile. “With more than half of LinkedIn Inbox pageviews currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most,” said Dan Gonzalez (pictured), LinkedIn’s Sr. Global Product Marketing Manager, in a blog post. “Sponsored InMail provides a powerful vehicle for marketers to reach targeted audiences with personalized content on LinkedIn.  ... More...

Sonobi to Sponsor Premium Programmatic Event in NYC Next Week

Written on
March 5th 2014
Author
  |   Mike Daly

NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360 (PP360NYC), the first summit dedicated to accelerating the premium programmatic marketplace. A half-day event, PP360NYC will take place at the Tribeca Grand Hotel in New York City. To learn more and register for the event, visit: www.pp360nyc.com. The event, which is sponsored by Sonobi, ... More...


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