Adotas

Where media buyers start online


Featured Author

Mike Wehrs is CEO and President of Scanbuy, Inc. Dedicated to the wireless world for over ten years, he has held key positions that contributed to shaping the industry’s boundless future. Most recently, Mr. Wehrs was Global CEO and President of the Mobile Marketing Association (MMA), comprised of leading aggregators, agencies, brands, carriers, and developers in the wireless industry. In that role, he provided inspiring leadership for the organization’s 700-plus members, representing more than 40 countries worldwide.

Mr. Wehrs’ comprehensive resume includes executive management roles at companies such as Nuance Communications, Inc., Microsoft Corporation, AOL, Ignition Corp., and Samsung Electronics. He has participated on a number of standards boards for the industry including CTIA, OMA, .mobi, Bluetooth SIG, WAP Forum, and QIC committee. Currently active on the board of BNET Communications, Mr. Wehrs is an advisor to several notable companies in the mobile marketing business. He earned a Bachelor’s Degree in Computer and Information Science from Syracuse University.

More articles by Mike Wehrs


Mike Wehrs



The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
  |   Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. [...] More...




Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • What audience identification technology are you relying on today in mobile?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click