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Mike Troiano is the CEO of matchmine, the Boston-based media discovery platform provider that delivers personalized media recommendations across online applications and devices. Mike is a proven entrepreneurial leader with a track record of success at the intersection of new technology and broad consumer adoption. He was the founding CEO of Ogilvy & Mather Interactive and Brandscape; the President of Nasdaq-listed systems integrator Primix Solutions, and the General Manager, Interactive for mobile transaction processing pioneer m-Qube until that company was sold to VeriSign in May, 2006.

More articles by Mike Troiano

Mike Troiano



Money Can’t Buy LOVE (Or Conversions)

Written on
April 23rd 2008
Author
  |   Mike Troiano

ADOTAS EXCLUSIVE — “Predictable Irrationality,” a book by M.I.T. Economist and Federal Reserve researcher Dan Ariely, has been the talk of the geekerati in recent weeks. The book, in its seventh week on The New York Times best seller list, has been the subject of commentary in professional media from [...] More...

Real People Use Twitter

Written on
March 20th 2008
Author
  |   Mike Troiano

ADOTAS EXCLUSIVE — Twitter is hard to understand for normal people. The service – approaching 1 million users in the neighborhood of its first birthday – is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec should be on Twitter, for reasons I’ll [...] More...

What Does Micro-HOO! Mean? It Means The ‘Ad Model’ Is Winning

Written on
February 21st 2008
Author
  |   Mike Troiano

If you sell content, media or applications online, I have good news, and I have bad news. The good news is that it turns out consumers will pay for it! Woo-hooo! The bad news is that they won’t pay money, just attention. The media sages and digerati are all a-Twitter with commentary on [...] More...

Target Marketing Changed Politics

Written on
January 18th 2008
Author
  |   Mike Troiano

“In lines that stretched around schools and churches; in small towns and big cities; you came together as Democrats, Republicans and Independents to stand up and say that we are one nation; we are one people; and our time for change has come.”  Barack Obama No matter what your politics, these [...] More...

Surfing The Net With Dory - The Absent-Minded Online Service

Written on
December 28th 2007
Author
  |   Mike Troiano

Is it me, or is dealing with online content a lot like a conversation with a certain memory-challenged blue tang? Sure, individual sites remember me from time to time, but the Web as a whole is constantly asking the same questions, starting from zero with every new site, making me give [...] More...

Facebook Ads: Tempting Treat, or Forbidden Fruit?

Written on
November 29th 2007
Author
  |   Mike Troiano

It’s been an interesting couple of weeks in the mediasphere. On the one hand, we’ve had Facebook asking advertisers to belly up to the buffet of targeting data made available through their new ad initiative. On the other, we’ve seen the behavioral targeting crowd launch a “Do Not Track List,” [...] More...



Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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