Featured Author
More articles by Mike Troiano
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Google Sucks: Why It Might Be a Good Thing May 27th 2008
- Money Can’t Buy LOVE (Or Conversions) April 23rd 2008
- Real People Use Twitter March 20th 2008
- What Does Micro-HOO! Mean? It Means The ‘Ad Model’ Is Winning February 21st 2008
Mike Troiano
FYI: Sponsoring Content, Context Are Not the Same
ADOTAS EXCLUSIVE — Sometimes you experience a new product online, and the penny drops on a whole new understanding of how media is changing. I recently had just such an experience, and you should have it too. The product is called “Feedly,” and it’s available right here for that shiny new [...] More...
Google Sucks: Why It Might Be a Good Thing
ADOTAS EXCLUSIVE — I still remember the first time I used Google. It was in early 1998, and I was sitting in my office at Ogilvy & Mather in New York. I hit the page, expecting something Yahoo!-ish, and sat there staring at a word and a box on a white [...] More...
Money Can’t Buy LOVE (Or Conversions)
ADOTAS EXCLUSIVE — “Predictable Irrationality,” a book by M.I.T. Economist and Federal Reserve researcher Dan Ariely, has been the talk of the geekerati in recent weeks. The book, in its seventh week on The New York Times best seller list, has been the subject of commentary in professional media from [...] More...
Real People Use Twitter
ADOTAS EXCLUSIVE — Twitter is hard to understand for normal people. The service – approaching 1 million users in the neighborhood of its first birthday – is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec should be on Twitter, for reasons I’ll [...] More...
What Does Micro-HOO! Mean? It Means The ‘Ad Model’ Is Winning
If you sell content, media or applications online, I have good news, and I have bad news. The good news is that it turns out consumers will pay for it! Woo-hooo! The bad news is that they won’t pay money, just attention. The media sages and digerati are all a-Twitter with commentary on [...] More...
Target Marketing Changed Politics
“In lines that stretched around schools and churches; in small towns and big cities; you came together as Democrats, Republicans and Independents to stand up and say that we are one nation; we are one people; and our time for change has come.” Barack Obama No matter what your politics, these [...] More...
Surfing The Net With Dory – The Absent-Minded Online Service
Is it me, or is dealing with online content a lot like a conversation with a certain memory-challenged blue tang? Sure, individual sites remember me from time to time, but the Web as a whole is constantly asking the same questions, starting from zero with every new site, making me give [...] More...
Facebook Ads: Tempting Treat, or Forbidden Fruit?
It’s been an interesting couple of weeks in the mediasphere. On the one hand, we’ve had Facebook asking advertisers to belly up to the buffet of targeting data made available through their new ad initiative. On the other, we’ve seen the behavioral targeting crowd launch a “Do Not Track List,” [...] More...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
