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More articles by Mike Troiano
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Google Sucks: Why It Might Be a Good Thing May 27th 2008
- Money Can’t Buy LOVE (Or Conversions) April 23rd 2008
- Real People Use Twitter March 20th 2008
- What Does Micro-HOO! Mean? It Means The ‘Ad Model’ Is Winning February 21st 2008
Mike Troiano
FYI: Sponsoring Content, Context Are Not the Same
ADOTAS EXCLUSIVE — Sometimes you experience a new product online, and the penny drops on a whole new understanding of how media is changing. I recently had just such an experience, and you should have it too. The product is called “Feedly,” and it’s available right here for that shiny new [...] More...
Google Sucks: Why It Might Be a Good Thing
ADOTAS EXCLUSIVE — I still remember the first time I used Google. It was in early 1998, and I was sitting in my office at Ogilvy & Mather in New York. I hit the page, expecting something Yahoo!-ish, and sat there staring at a word and a box on a white [...] More...
Money Can’t Buy LOVE (Or Conversions)
ADOTAS EXCLUSIVE — “Predictable Irrationality,” a book by M.I.T. Economist and Federal Reserve researcher Dan Ariely, has been the talk of the geekerati in recent weeks. The book, in its seventh week on The New York Times best seller list, has been the subject of commentary in professional media from [...] More...
Real People Use Twitter
ADOTAS EXCLUSIVE — Twitter is hard to understand for normal people. The service – approaching 1 million users in the neighborhood of its first birthday – is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec should be on Twitter, for reasons I’ll [...] More...
What Does Micro-HOO! Mean? It Means The ‘Ad Model’ Is Winning
If you sell content, media or applications online, I have good news, and I have bad news. The good news is that it turns out consumers will pay for it! Woo-hooo! The bad news is that they won’t pay money, just attention. The media sages and digerati are all a-Twitter with commentary on [...] More...
Target Marketing Changed Politics
“In lines that stretched around schools and churches; in small towns and big cities; you came together as Democrats, Republicans and Independents to stand up and say that we are one nation; we are one people; and our time for change has come.” Barack Obama No matter what your politics, these [...] More...
Surfing The Net With Dory – The Absent-Minded Online Service
Is it me, or is dealing with online content a lot like a conversation with a certain memory-challenged blue tang? Sure, individual sites remember me from time to time, but the Web as a whole is constantly asking the same questions, starting from zero with every new site, making me give [...] More...
Facebook Ads: Tempting Treat, or Forbidden Fruit?
It’s been an interesting couple of weeks in the mediasphere. On the one hand, we’ve had Facebook asking advertisers to belly up to the buffet of targeting data made available through their new ad initiative. On the other, we’ve seen the behavioral targeting crowd launch a “Do Not Track List,” [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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