Mike Sprouse

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: Michael Sprouse joined Epic Advertising as Chief Marketing Officer on June 1, 2007. His current responsibilities include overseeing all marketing strategy for the company, media buying, direct marketing programs, public relations strategy and outreach, internal communications, corporate development and cross-platform initiatives.

Prior to Epic Advertising, Sprouse served as Senior Vice President of Marketing for Playboy Enterprises, Inc. In his time at Playboy, Sprouse helped to oversee a business transformation as the youngest senior executive in the company's 54 year history. His marketing leadership opened up many public speaking and PR opportunities including the Keynote presentation at ETail (twice) as well as numerous press mentions.

Forbidden Fruit: Avoiding The Lure Of Fraudulent Offers

Written on: December 17th 2007
Author: | Mike Sprouse

Internet marketing practices are beginning to elicit serious regulatory scrutiny around a variety of consumer protection issues. This scrutiny – in the form of ongoing investigations and enforcement actions – can have significant financial consequences for marketing organizations. Moreover, the major forms of media – e.g., Google, Yahoo!, and the [...] More...

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