Adotas

Where media buyers start online

Featured Author

Michael is the Chief Marketing Officer for Epic Advertising.
His current responsibilities include overseeing all marketing strategy for the company, all public relations strategy and outreach, Creative Services, trade marketing, internal communications, and providing strategic input on business & corporate development initiatives.
He can be reached at michael.sprouse@epicadvertising.com.

More articles by Mike Sprouse

Mike Sprouse



Online education, casual games and online insurance – hidden marketing gems

Written on
January 15th 2009
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional advertisers [...] More...

Ideas On Effective Management

Written on
December 2nd 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — Effective management can be the catalyst towards business growth, and ineffective management can lead companies down a path towards despair. We are seeing a lot of this with the rash of layoffs that has been occurring as of late, not just in this industry but across many [...] More...

Market Chaos: What It Means for Us

Written on
September 25th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — If you are reading this, congratulations. You have lived through one of the craziest, most unfortunate, most misunderstood and debated series of weeks in our financial history. For those who think they can predict what is in store for our profession 30 days or a year from [...] More...

Where in the World is Online Advertising?

Written on
September 16th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — Business publications, analyst reports, and the blogosphere in recent weeks and months have cited a slight weakening trend, compared to previous forecasts, in the U.S. online advertising industry. The key word here is “slight”; compared to overall ad spending, online advertising appears quite robust and positive, [...] More...

Can 314 Ad Networks Really Thrive?

Written on
August 26th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — I have heard several industry insiders and experts who closely follow the progress of ad networks approximate recently that there are “hundreds” of them. 200. 300. I’ve even seen 314, written by one bold blogger daring to somehow pinpoint the exact number. When one considers exchanges, affiliate [...] More...

The Future of Display Ad Measurement

Written on
August 6th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — The topic of online display advertising effectiveness has been covered in many forums, including the AlwaysOn Global 250 and Stanford Summit which our company attended last week. A hot topic of our own presentation, as well as many of the discussion groups and panels, was what display [...] More...

Lessons to Live by From Russert and Woods

Written on
June 20th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — As of press date for this article, we are a short time removed from two landmark events in our history: the passing of the legendary journalist Tim Russert; and Tiger Woods’ monumental U.S. Open performance. In a span of 72 hours, I felta range of emotions in [...] More...

Why CMOs Can’t Keep Their Jobs

Written on
June 4th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — This month, I thought it would be interesting to focus a discussion on the role of the Chief Marketing Officer, purely from my informal polling and observations around the marketing function from a variety of other online- and offline-based companies.As of press date for this article, I [...] More...

Marketing & Tech: Bring Back That Lovin’ Feeling!

Written on
May 9th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE — If you work in the online marketing industry, or anywhere in the digital media environment, you’ve undoubtedly been exposed to the inner workings of technology departments as well as your very own marketing department. In the old days, the dynamic between the groups was push-pull or pull-push. [...] More...

When a Recession Gives You Lemons, Make Lemonade

Written on
April 17th 2008
Author
  |   Mike Sprouse

ADOTAS EXCLUSIVE – You simply can’t turn on a television or radio, or surf the net without hearing or seeing the dreaded “R word.” The topic of a recession is everywhere; from being a headline story in the presidential election, to being a major driver of new economic stimulus packages, [...] More...

Next Page »


  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


Adotas Partnership