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Mike Sands is president and CEO of BrightTag, a technology platform provider for the digital marketing industry. He is the former CMO and COO of Orbitz where he was part of the founding management team and was with the company through its launch, IPO and growth into a global brand. Mike thinks tags are lame. Contact him at msands@brighttag.com.

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Mike Sands



More Tags, More Problems

Written on
February 20th 2013
Author
  |   Mike Sands

Delivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered tag is still subject to the hostile environment of the browser where syntax errors, server outages and deferred tag loading can cause the data in the tag to be lost [...] More...




Spotlight

More Tags, More ProblemsDelivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered [...] more...

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