Mike Sands is president and CEO of BrightTag, a technology platform provider for the digital marketing industry. He is the former CMO and COO of Orbitz where he was part of the founding management team and was with the company through its launch, IPO and growth into a global brand. Mike thinks tags are lame. Contact him at firstname.lastname@example.org.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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