Mike La Rotonda

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: Mike La Rotonda is the CEO and chief product officer of Votigo, a leading social media and technology service provider that helps businesses better engage and communicate with their customers through user-generated content, branded social networks, contests and promotions. La Rotonda is a seasoned product leader with over 12 years of experience creating and managing consumer internet services for companies such as Yahoo!, ConsumerReview, and PointCast, with the past nine years focused on online communities and user-generated media.

Since co-founding Votigo, La Rotonda has helped several leading consumer brands, including Victoria's Secret PINK, ConocoPhillips, and Gardenburger, as well as top-tier advertising and marketing agencies, like Fleishman-Hillard, MWW Group, and Fanscape, develop and implement social media marketing campaigns.

Mike La Rotonda

User-Generated Contests: A Guide to Success

Written on: May 7th 2008
Author: | Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] More...

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...