Featured Author
More articles by Mike La Rotonda
- Social Network Applications: A Marketer’s Guide August 6th 2008
- Generate Conversions Through Engagement June 12th 2008
- User-Generated Contests: A Guide to Success May 7th 2008
Mike La Rotonda
Social Network Applications: A Marketer’s Guide
ADOTAS EXCLUSIVE — The Facebook Platform celebrated its one year anniversary a few months ago. Never before have I seen the introduction of a new platform, Web site or service so quickly change the marketplace. There are more than 20,000 applications, some with nearly 2 million daily active users available [...] More...
Generate Conversions Through Engagement
ADOTAS EXCLUSIVE — Engagement, engagement, engagement! That’s where the world of online advertising is going. Why now? What’s changed? What makes engagement so important? Unless you’ve been living under a rock for the past few years you know that the Web has become exponentially more social. It’s no longer simply another [...] More...
User-Generated Contests: A Guide to Success
ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] More...
-
Loading ...
Latest News
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
- Government Broadband Is Socialism! March 11th 2010 ADOTAS – With all the fuss over the public option [...] more »
- Shocker: iPhone Developer License Is Really One-Sided March 11th 2010 ADOTAS – I love the term “draconion” — it has [...] more »
- Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor March 11th 2010 ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data [...] more »
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
Features
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Client Relationship Manager-Search
- Search Marketing Analyst
- Paid Search Marketing Associate
- Digital Project Manager
- Sr Manager Paid Search Operations
Recent Comments
- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a