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Mike La Rotonda is the CEO and chief product officer of Votigo, a leading social media and technology service provider that helps businesses better engage and communicate with their customers through user-generated content, branded social networks, contests and promotions. La Rotonda is a seasoned product leader with over 12 years of experience creating and managing consumer internet services for companies such as Yahoo!, ConsumerReview, and PointCast, with the past nine years focused on online communities and user-generated media.

Since co-founding Votigo, La Rotonda has helped several leading consumer brands, including Victoria's Secret PINK, ConocoPhillips, and Gardenburger, as well as top-tier advertising and marketing agencies, like Fleishman-Hillard, MWW Group, and Fanscape, develop and implement social media marketing campaigns.

More articles by Mike La Rotonda

Mike La Rotonda



Social Network Applications: A Marketer’s Guide

Written on
August 6th 2008
Author
  |   Mike La Rotonda

ADOTAS EXCLUSIVE — The Facebook Platform celebrated its one year anniversary a few months ago. Never before have I seen the introduction of a new platform, Web site or service so quickly change the marketplace. There are more than 20,000 applications, some with nearly 2 million daily active users available [...] More...

Generate Conversions Through Engagement

Written on
June 12th 2008
Author
  |   Mike La Rotonda

ADOTAS EXCLUSIVE — Engagement, engagement, engagement! That’s where the world of online advertising is going. Why now? What’s changed? What makes engagement so important? Unless you’ve been living under a rock for the past few years you know that the Web has become exponentially more social. It’s no longer simply another [...] More...

User-Generated Contests: A Guide to Success

Written on
May 7th 2008
Author
  |   Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] More...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...

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