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Mike Driscoll

Mike Driscoll
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Mike Driscoll is the founder and CEO of Metamarkets, a provider of interactive analytics for programmatic marketing. Mike has spent more than a decade developing data analytics solutions for online retail, life sciences, digital media, insurance, and banking.

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Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...