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Mike Driscoll

Mike Driscoll
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Mike Driscoll is the founder and CEO of Metamarkets, a provider of interactive analytics for programmatic marketing. Mike has spent more than a decade developing data analytics solutions for online retail, life sciences, digital media, insurance, and banking.

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Part 2: 4 Questions Marketers Must Answer Before Choosing an Affiliate Marketing Model

By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary...