Michele Webb is the General Manager, U.S. for Headway. With over 15 years of experience in the digital advertising space and a highly accomplished background in both sales and client services, Michele is uniquely suited to head up Headway's product line for North American clients. Follow on Twitter @HeadwayDigital or visit www.HeadwayDigital.com.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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