Michael Stebbins

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: Michael Stebbins is vice president of marketing for ClickTracks Analytics, a web analytics software and services company based in Santa Cruz, California. Michael has authored several patent-pending web analytics methods and occasionally speaks on web analytics and click fraud topics

Michael Stebbins

Click Fraud’s Unseen Downside: How the Search Dilemma is Dividing Small Business and PPC

Written on: December 6th 2006
Author: | Michael Stebbins

Click fraud has been getting a lot of attention lately, with various repercussions from the Google settlement. But there is an unexpected, and unfortunate, consequence of click fraud that is just coming to the forefront: a large number of small businesses are abandoning pay-per-click (PPC) campaigns altogether. Case in point: Rebecca [...] More...

Can Click Fraud Create Opportunity? Exploring the Upside of Google’s Latest Settlement

Written on: June 8th 2006
Author: | Michael Stebbins

If you’re a Google AdWords advertiser, you should’ve received notice of settlement for click fraud claims. If you haven’t received this, check your spam filter–the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you’ve received and read the settlement notice, and perhaps even some of [...] More...

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