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More articles by Michael Stebbins
- Click Fraud’s Unseen Downside: How the Search Dilemma is Dividing Small Business and PPC December 6th 2006
- Can Click Fraud Create Opportunity? Exploring the Upside of Google’s Latest Settlement June 8th 2006
Michael Stebbins
Click Fraud’s Unseen Downside: How the Search Dilemma is Dividing Small Business and PPC
Click fraud has been getting a lot of attention lately, with various repercussions from the Google settlement. But there is an unexpected, and unfortunate, consequence of click fraud that is just coming to the forefront: a large number of small businesses are abandoning pay-per-click (PPC) campaigns altogether. Case in point: Rebecca [...] More...
Can Click Fraud Create Opportunity? Exploring the Upside of Google’s Latest Settlement
If you’re a Google AdWords advertiser, you should’ve received notice of settlement for click fraud claims. If you haven’t received this, check your spam filter–the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you’ve received and read the settlement notice, and perhaps even some of [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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