Michael Katz

Featured Author

: Michael has over 6 years experience in online media. Michael is the Founder & President of interCLICK, a truly transparent ad network combining advanced behavioral targeting with the site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level.

Why Top Publishers Bash Ad Networks

Written on: June 3rd 2008
Author: | Michael Katz

ADOTAS EXCLUSIVE — First it was ESPN, now it’s Turner and The Weather Channel. Which major publishers will be next in line to try to downplay ad networks? Bashing ad networks in the media has become somewhat of a trend recently among major publishers. As dollars have shifted from direct [...] More...

The Naked Truth: Transparency Delivers

Written on: March 13th 2008
Author: | Michael Katz

ADOTAS EXCLUSIVE — These days, transparency is a subjective term. The role (and degree) of transparency is in a constant state of flux within the network space. A few years ago, transparency existed to ensure that ads did not end up next to inappropriate content. Of course, mistakes happen and [...] More...

Bid No More: Why an Open Network Outperforms Auction-Based Advertising

Written on: March 24th 2006
Author: | Michael Katz

In an auction-based ad marketplace, each and every ad call is evaluated and the value of each impression is matched to create an efficient marketplace. In such a marketplace, both advertisers and publishers benefit. Advertisers pay what they determine is a suitable rate based on the performance of the network [...] More...

Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook

Written on: February 7th 2006
Author: | Michael Katz

I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing [...] More...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...