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More articles by Michael Chang
- Grabbing Gamers-on-the-Go: Four Fast Steps to Implementing a Mobile Game Ad Campaign August 15th 2006
- Marketing in a Wireless Wonderland: Why On-the-Go Gamers are a Marketer’s Dream April 17th 2006
Michael Chang
Grabbing Gamers-on-the-Go: Four Fast Steps to Implementing a Mobile Game Ad Campaign
No question about it—today video games are bigger than Hollywood. And most players (65%) are the prime age, 18 to 34, and evenly split between males and females. They’re on the go and ready for your promotion, coupon, and giveaway. Hey, and don’t forget that they are playing games on [...] More...
Marketing in a Wireless Wonderland: Why On-the-Go Gamers are a Marketer’s Dream
At this year’s largest wireless convention CTIA in Las Vegas, a watershed moment occurred for mobile marketing. Carriers acknowledged the advertising revenue value and rightly so expressed their desire to find ways to make more money from it as data has become commoditized. Carriers also know that thanks to organizations like [...] More...
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- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
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Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
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- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
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- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &