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Michael Chang is founder and VP of marketing for Greystripe, the world's first mobile advertising network for games and applications. Michael was most recently an Associate at Incubic Venture Capital and was responsible for reviewing potential investments in Internet and software companies. He has an MBA from Duke University's Fuqua School of Business and five years of engineering and marketing product management with SAN pioneer Gadzoox Networks, where he was responsible for Microsoft partnership strategy and was the project manager for the COMPAQ Fibre Channel Hub, which generated revenues of over $65 million.

More articles by Michael Chang

Michael Chang



Grabbing Gamers-on-the-Go: Four Fast Steps to Implementing a Mobile Game Ad Campaign

Written on
August 15th 2006
Author
  |   Michael Chang

No question about it—today video games are bigger than Hollywood. And most players (65%) are the prime age, 18 to 34, and evenly split between males and females. They’re on the go and ready for your promotion, coupon, and giveaway. Hey, and don’t forget that they are playing games on [...] More...

Marketing in a Wireless Wonderland: Why On-the-Go Gamers are a Marketer’s Dream

Written on
April 17th 2006
Author
  |   Michael Chang

At this year’s largest wireless convention CTIA in Las Vegas, a watershed moment occurred for mobile marketing. Carriers acknowledged the advertising revenue value and rightly so expressed their desire to find ways to make more money from it as data has become commoditized. Carriers also know that thanks to organizations like [...] More...



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Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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