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Michael Behrens is the Vice President of eMarketing for digital marketing firm, WebMetro. He has been guiding WebMetro's team of marketers for over 6 years, and is a key reason behind the success of WebMetro and its clients. He has extensive experience implementing traditional marketing concepts online, and developing and implementing direct response-based online marketing initiatives.

More articles by Michael Behrens


Michael Behrens



Mislead by Conversion Rates: A Closer Look at How Marketers Can Improve Campaign Performance

Written on
October 19th 2006
Author
  |   Michael Behrens

Recently, a leading multi-channel retailer engaged in a landing page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate. The retailer tested two landing pages for its #1 keyword, “red jackets.” The first was a product list [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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