Featured Author
More articles by Michael H. Sproule
- The Alter Ego Advantage: Why Nom de Guerre by Populus Reduces Online Vulnerability September 29th 2006
- Lies, More Lies, and Google July 28th 2006
- Big Brother Wants You! June 7th 2006
- The Browser Hordes: Why Microsoft’s Search Engine Box Will Spark the Next Browser War May 2nd 2006
- Segregating Smut: How a Bill Isolating Adult Content Affects E-Marketing March 28th 2006
Michael H. Sproule
The Alter Ego Advantage: Why Nom de Guerre by Populus Reduces Online Vulnerability
Everyone needs a nom de guerre. While we enjoy the ability to interact more directly with others, an increasingly connected world makes it harder to maintain a sphere of personal, protected space. We have become vulnerable to exposure in surprising ways illustrated by some recent events: • Users [...] More...
Lies, More Lies, and Google
An interesting case is winding its way through U.S. District Court in California. KinderStart is a search engine service aimed at young children. KinderStart has sued Google, alleging that Google has hurt KinderStart’s business by giving its website a low ranking in Google’s search results. KinderStart claims that Google is [...] More...
Big Brother Wants You!
The latest news from the Justice Department is Uncle Sam wants you! to enlist in the War against Terror. More accurately perhaps, the government wants your data, and if you don’t give it up voluntarily, then they’ll come get it. For law enforcement, our digital age is a double-edge sword. On [...] More...
The Browser Hordes: Why Microsoft’s Search Engine Box Will Spark the Next Browser War
2006 will see the launch of a new war over web browsers or, more precisely, a war over a search-engine search box. For the first time, Microsoft will launch a browser, Internet Explorer 7, that incorporates a search box directly into the menu interface. Already, Microsoft, with its own MSN [...] More...
Segregating Smut: How a Bill Isolating Adult Content Affects E-Marketing
Two U.S. Senators have just introduced a new bill, the Cyber Safety for Kids Act, intended to protect children from harmful material. As with prior laws regulating adult content online, the new bill from Sen. Max Baucus and Sen. Mark Pryor raises interesting questions about the regulation of speech on [...] More...
The Internet in the Public Interest
Major Internet service providers, America Online and Yahoo!, have announced plans to begin charging large volume emailers for the privilege of sending email to the service providers’ customers. Not surprisingly, the plans are controversial. There is something about the idea of charging for sending email, even spam that seems to run [...] More...
Repeating History: Internet Marketing Laws and Outlaws
Karl Marx is said to have once remarked, “History repeats itself, first as tragedy, second as farce.” In the history of Internet marketing we’ve clearly arrived at the farcical stage of the game. Almost as soon as any new technology has arrived on the Internet, marketers have been quick to exploit [...] More...
Adware Kills People
There’s new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users’ desktops. In [...] More...
The Erosion of Privacy: How to Protect Consumers from Big Brother
The controversy of the day in Washington revolves around the White House ordering the National Security Agency to step up tapping of communications among persons and organizations suspected of involvement in attacks on the United States. Critics claim the tapping to be an unconstitutional violation of citizens’ protections against unreasonable [...] More...
What to Do About Click-Fraud?
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from “click-fraud.” With thousands of plaintiffs potentially involved in these suits, the search engines could now easily [...] More...
-
Loading ...
Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &