Michael Zacharski has been a key driver of growth and innovation during his tenure at CPXi. He is a passionate leader, entrepreneurial thinker and practical problem solver. He has played a pivotal role across the organization since 2006, with specific contributions across global sales, media optimization, product vision and technical development as well as brand, agency, direct response and internal strategy.
As COO of CPXi, Michael provides senior leadership across all areas of the business with a focus on efficiency, structure and orientation of the company’s, teams, systems, products and technology, with the goal of guiding the growth of RTB, Mobile, Video, Display Media and Consumer Product offerings. Previously, Michael led the company in the growth of its publisher base from 90 billion impressions in 2006 to over 850 billion impressions in 2012. He also developed data analysis and measurement platforms to automate and facilitate interdepartmental and media management.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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