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Michael Swope

Michael Swope
Michael Swope is the Managing Director of myThings in North America, overseeing all of myThings’ operations in the US and Canada. Previously, Mr. Swope was Vice President of National Accounts at FetchBack. Mr. Swope holds a B.A. in Business & Organizational Communication from the University of Akron.

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Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...