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Michael Schoen is the Vice President and General Manager, Advertising Platforms for LookSmart, a role he assumed in 2004. In this capacity, Michael is responsible for the product strategy and implementation of LookSmart's Paid Listings products, serving both advertisers and publisher licensees. Michael joined LookSmart as Director, Technology in October 2000 in connection with the Company's acquisition of Zeal.com where he was responsible for Zeal's community-contributed Internet directory. Prior to LookSmart, Schoen served as Director, Technology for Warner / Elektra / Atlantic Corp, the music distribution arm of Warner Music Group.

More articles by Michael Schoen


Michael Schoen



Mapping Out the Non-Proprietary Search Space: Part II

Written on
December 10th 2009
Author
  |   Michael Schoen

ADOTAS – This is the second in a three-part series on the non-proprietary search space. Read the first article here. In my first article on the non-proprietary search market, I hoped to shed some light and definition on this often confusing sector of the online search advertising industry. In the second [...] More...

Mapping out the non-proprietary search space

Written on
November 10th 2009
Author
  |   Michael Schoen

ADOTAS – This is the first in a three-part series on the non-proprietary search market. When most people think of search advertising, they think first (and many times only) of the dominant market players -– Google, Yahoo! and Microsoft. They’re the 800-pound gorillas in the room, no question. Outside of the “big [...] More...




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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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