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More articles by Michael Radigan
- When Measurement Makes Better Execution July 20th 2009
- Meeting Wars: The CMO’s Pain June 15th 2009
- The CMO Screams: Marketing Metrics for the Corner Office! May 4th 2009
- Brick-and-mortar a digital necessity March 30th 2009
- If 2008 Was All About Content… February 18th 2009
Michael Radigan
When Measurement Makes Better Execution
ADOTAS — Sometimes measurement can kill you. Remember being a kid and coming in last in a race? Made you want to give up, didn’t it? Nothing saps the spirit like coming in last. But sometimes measurement can inspire you. I know a guy who is a competitive runner, but he [...] More...
Meeting Wars: The CMO’s Pain
ADOTAS — Every time you’re in a meeting with a CMO, don’t you get the impression they’re in a slow burn of pain, especially in big meetings with all of their channel and marketing experts present? Why? Because the CMO’s teams are constantly battling each other for attention (and budget). It doesn’t [...] More...
The CMO Screams: Marketing Metrics for the Corner Office!
ADOTAS — Sometimes I think we marketing people are deaf. When CMOs and top marketing decision-makers speak, what has become their loudest and most common refrain? They want to know which marketing and advertising programs are most effective. The CEO and the CFO are nagging endlessly about cutting the marketing budget [...] More...
Brick-and-mortar a digital necessity
ADOTAS — Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I say: [...] More...
If 2008 Was All About Content…
ADOTAS EXCLUSIVE –2009 is all about access (to your customers). Search. Facebook. Twitter. iPhone. Blackberry Storm. Blogs galore. The list goes on and on. You name it, customers are out there. But who are they talking to? If you want to grow your business, then the answer should be you. The value [...] More...
Email Marketing in a Handheld World
ADOTAS EXCLUSIVE — It used to be email was simple — it was just text. The recipient merely had to be literate to get the message. Then came HTML and, well, since then making sure a message gets through to the user just keeps getting more and more whacky. The latest [...] More...
Naughty Or Nice?
ADOTAS EXCLUSIVE — ’Tis the season to be making lists, checking them twice and finding out who’s been naughty or nice. So in that spirit, I give you my top three thoughts on how an agency-client relationship might get on the naughty list, and how you might be able to [...] More...
TV Spots Don’t Work Online. Here’s What Does ….
ADOTAS EXCLUSIVE — I mean sure, we all have lazy days — but seriously, is there nothing more pathetic than some big corporate brand slapping its 30- or 60-second spot up on a website, blasting a big email out and maybe even putting some “uber-cool” badge on its homepage directing [...] More...
Four UXD Commandments for the Interactive World
ADOTAS EXCLUSIVE — Though Jimi Hendrix may have made the phrase “Are you experienced?” famous, it is quickly becoming the rally cry of the interactive world. User Experience Design (UXD) is not new, but its adoption and usage has been making some strong transformations lately. For someone like me, marrying the [...] More...
Who Owns the Brand?
ADOTAS EXCLUSIVE — It happened again. Another super-popular app has been excommunicated from our existence because of a battle over brand. The most recent brouhaha is around the fabulous Scrabulous (I must say I was an addict), an application found on Facebook that mimicked the game Scrabble®. After months of asking [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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