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Michael Radigan is vice president of interactive advertising at Javelin. Radigan’s team represent strong players that understand strategy, IA, creative and enterprise-level interactive solutions.

A long-time veteran of the online space, Radigan has worked on successful and award-winning campaigns for many Fortune 50 clients. Currently, he and his teams work with AT&T, ING, Mitsubishi and others to build smart user-centric solutions, regardless of the channel.

More articles by Michael Radigan

Michael Radigan



Four UXD Commandments for the Interactive World

Written on
October 7th 2008
Author
  |   Michael Radigan

ADOTAS EXCLUSIVE — Though Jimi Hendrix may have made the phrase “Are you experienced?” famous, it is quickly becoming the rally cry of the interactive world. User Experience Design (UXD) is not new, but its adoption and usage has been making some strong transformations lately. For someone like me, marrying the [...] More...

Who Owns the Brand?

Written on
September 17th 2008
Author
  |   Michael Radigan

ADOTAS EXCLUSIVE — It happened again. Another super-popular app has been excommunicated from our existence because of a battle over brand. The most recent brouhaha is around the fabulous Scrabulous (I must say I was an addict), an application found on Facebook that mimicked the game Scrabble®. After months of asking [...] More...

Beware: Speed Trap Ahead

Written on
July 31st 2008
Author
  |   Michael Radigan

ADOTAS EXCLUSIVE — Let’s face it. Sometimes we’re our own worst enemy. A couple of weeks ago, I had an early meeting and my two-year-old daughter decided she didn’t want to wear pants to summer camp. Period. After much pleading, arguing and bribing, I managed to drop her off at [...] More...

Interactive Marketing 101: Listen. Talk. Repeat.

Written on
June 26th 2008
Author
  |   Michael Radigan

ADOTAS EXCLUSIVE — I have a two-year-old daughter who is wonderful and amazing and I love her to death. She also won’t stop talking. I mean, the girl talks in her sleep! My wife and I have been trying to espouse to her the virtues of “being a good conversationalist.” [...] More...

How To Marry Social, Direct Marketing

Written on
May 19th 2008
Author
  |   Michael Radigan

ADOTAS EXCLUSIVE — Because you can put a ROI to almost anything that is delivered online, and most social media interactions take place online, it’s natural to combine it with direct marketing. To help you think about the marriage of the two, here are five social media topics from the perspective [...] More...



Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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