Michael is currently senior vice president, responsible for Digital, Technology and Operations at Javelin Marketing Group. Javelin is a full-service customer marketing agency driven by leading-edge analytics for today's digital age.
Michael's focus is on the customer and their story. The strategy is cross channel and the execution is multi-platform. Javelin's analytics reveal what's really happening with your marketing, with your budget, and with your business.
Michael believes in a digital world, not a digital channel. He works with his teams and their clients to generate smart, revenue driving multi-channel marketing solutions. Javelin's clients include AT&T, ING, Pep Boys, Hyatt, Kings Isle, Genetech and others.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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