Michael Maher

Michael Maher is Senior Vice President of Marketing at Digitas Health, with over 19 years marketingexperience in digital, healthcare,and direct, having also held senior positions at American Express, Rapp,DraftFCB, Modem Media, Ryan Partnership, and Greater Than One. He can bereached at michael.maher@digitashealth.com.



In Search of Social CRM: Ignore the Hype but Embrace the Opportunity

Written on
September 19th 2012
Author
  |   Michael Maher

While Social CRM is a much-discussed concept today, there’s little clarity around marketing’s latest buzzword. What exactly is Social CRM, how does it benefit marketers, and where is it being utilized successfully? Wanted: a definitive definition A precise, agreed-upon definition of Social CRM has been quite elusive. Experts offer a wide range of Social CRM descriptions, from the comprehensive: “Social CRM is a philosophy and a business strategy, supported by a technology ... More...

Pharma Mobile Apps: Prescription for Boosting Success

Written on
August 26th 2011
Author
  |   Michael Maher

Pharmaceutical marketers today are rushing to build mobile apps at a record pace. Since apps are relatively new for pharma, too often they’re merely the shiny, new toy every brand wants. However, a disciplined strategic approach can quickly boost the likelihood of success. App development across all industries has skyrocketed. Since the Apple Store launched in mid-2008, 10 billion apps have been downloaded, over 7 billion in the ... More...

Too Much Data, Too Little Insight

Written on
April 5th 2010
Author
  |   Michael Maher

ADOTAS – Digital marketers are inundated with data, yet struggle to quantify program performance. This seeming contradiction — tons of data but only a rudimentary understanding of effectiveness — is prevalent across the digital landscape. However, there are solutions to help rise from the tsunami of data with insightful knowledge in-hand, and seize business opportunities previously not visible. “Figures often beguile me,” Mark Twain wrote over 100 years ago, but ... More...

Time to Protect Your Best Customers

Written on
April 10th 2009
Author
  |   Michael Maher

ADOTAS — Studies of recessions dating to the 1920’s prove that marketing aggressively in a down economy can increase market share substantially more than during good times. A top best practice in tough times is fiercely protecting your loyal customers, making Customer Retention Marketing more important today than ever. Put your customers at the heart of your business, and you build a competitive advantage that continues to grow after the economy ... More...

Pharma Companies and Social Media Marketing

Written on
January 21st 2009
Author
  |   Michael Maher

ADOTAS EXCLUSIVE — In the words of our new President, “yes, we can.” Despite regulatory restrictions, pharmaceutical marketers can indeed utilize social media, and start immediately. There is no need for pessimism about the ability of pharmaceutical companies to use social media in their online marketing mix. The common belief is there are too many regulatory hurdles around reporting adverse events, presenting fair balance efficacy information, and avoiding endorsement of off-label ... More...