Michael Maher is Senior Vice President of Marketing at Digitas Health, with over 19 years marketingexperience in digital, healthcare,and direct, having also held senior positions at American Express, Rapp,DraftFCB, Modem Media, Ryan Partnership, and Greater Than One. He can bereached at email@example.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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