Michael Lambie is the head of product at CreatorIQ, a provider of the leading enterprise end-to-end influencer marketing technology platform. Prior to CreatorIQ, he spent two years as a senior research director at 20th Century Fox in the international theatrical marketing group under the media and research team, ten years at Nielsen in a number of different departments, and also ran the advertising product for ContentNext which sold in 2008. He currently serves as an advisor to the Carnegie Mellon, Heinz School Master's in Entertainment Management program and is a member of the Television Academy under the executives peer group.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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