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Michael Flanagan is CEO of 15miles, a full-service marketing agency specializing in digital and offline media. Headquartered in New York, 15miles is the world’s largest local-search agency with more than 40 years of industry experience to support its offline, online and mobile solutions for businesses of all sizes, including Fortune 500 companies. As CEO, Flanagan oversees 15miles’ profitability, operational-efficiency and senior-management teams. He works with these teams to establish performance goals and priorities among departments, delegating responsibilities to keep the entire company on track, on time and on budget. His knowledge of the marketing industry is applied to successfully developing strategic relationships outside the company, guaranteeing the proper networks are in place to meet 15miles’ objectives.

More articles by Michael Flanagan

Michael Flanagan



Limitations of In-House Paid Search

Written on
June 18th 2010
Author
  |   Michael Flanagan

ADOTAS – Once upon a time an environment existed in which agencies were the paid-search experts. The reasons were simple: they had resources to attract top talent for their teams and, from the diversity of their programs, had a knowledge base that grew exponentially. Imagining a trend like this continuing [...] More...

Checking In With Foursquare

Written on
May 20th 2010
Author
  |   Michael Flanagan

ADOTAS – Ever dreamed about becoming mayor one day? Just join Foursquare, and watch that dream come to fruition. If you’re unfamiliar with Foursquare, that probably sounds ridiculous. But being unfamiliar with Foursquare might actually be more ridiculous. With sky-rocketing usage numbers, lots of industry buzz and some very serious [...] More...

Facebook Is the Internet?

Written on
April 21st 2010
Author
  |   Michael Flanagan

ADOTAS – I was on a webinar recently where the presenters were discussing the growth and expansion of Facebook. One of the presenters said that some people see Facebook as all-encompassing and that its potential knows no boundaries. To put it broadly, “Facebook is the Internet.” When taken at face value, [...] More...

Building Blocks of Analytics

Written on
March 24th 2010
Author
  |   Michael Flanagan

ADOTAS – Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential component [...] More...

Content: The Foundation of a Social Media Campaign

Written on
February 24th 2010
Author
  |   Michael Flanagan

ADOTAS – I’ve said before that there isn’t one sure-fire way to make your social campaign a success. There are, however, a lot of ways to be successful. In my last article I showed you some examples of how you can put social media to good use. Although it’s ultimately up [...] More...

Put on Your Safety Goggles: It’s Time to Experiment

Written on
January 25th 2010
Author
  |   Michael Flanagan

ADOTAS – I know I’m not alone in saying good riddance to 2009. It was a year full of economic slumps, a depressing job market and a decline in advertising almost everywhere you looked. So how is 2010 going to be any different? Instead of going over a forecast, I thought [...] More...

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