Michael Flanagan

Michael Flanagan is CEO of 15miles, a full-service marketing agency specializing in digital and offline media. Headquartered in New York, 15miles is the world’s largest local-search agency with more than 40 years of industry experience to support its offline, online and mobile solutions for businesses of all sizes, including Fortune 500 companies. As CEO, Flanagan oversees 15miles’ profitability, operational-efficiency and senior-management teams. He works with these teams to establish performance goals and priorities among departments, delegating responsibilities to keep the entire company on track, on time and on budget. His knowledge of the marketing industry is applied to successfully developing strategic relationships outside the company, guaranteeing the proper networks are in place to meet 15miles’ objectives.



Review Sites: Too Legit to Quit

Written on
March 23rd 2011
Author
  |   Michael Flanagan

ADOTAS – It’s no surprise that review sites, or sites that house reviews about people, businesses, products or services, have exploded in popularity within the last year. Google’s recent change to include reviews in its ranking factors not only aids consumers in purchase decisions, but also affects businesses’ search-engine rankings. No matter where the business ranks in search results, the fact remains the same: consumers are reading business reviews before ... More...

Daily-Deal Sites: Good Proposition for Business?

Written on
February 23rd 2011
Author
  |   Michael Flanagan

ADOTAS – A few years ago, the terms “daily deal” and “group couponing” were foreign concepts. Today, these business models are flourishing. Maybe it’s good timing or maybe it’s because the business model is fairly simple: a business partners with a daily-deal site to sell a specified product or service at an extremely low cost. The site then offers that deal to consumers to purchase on a chosen day, and the ... More...

B2B: Finding a Home in the Social Neighborhood

Written on
January 26th 2011
Author
  |   Michael Flanagan

ADOTAS – Often there can be a stigma that social media is not an effective means to deliver messages and connect with consumers, especially as it relates to the B2B (business-to-business) industry. But, to put it simply, B2B marketers can’t ignore the changing media landscape, especially as it relates to social media. eMarketer estimates that by 2014, 65% of U.S. Internet users will be using social media in some way, shape ... More...

Fundamentals of Local Searchonomics

Written on
December 29th 2010
Author
  |   Michael Flanagan

ADOTAS – Ah, local searchonomics. Just the thought of it makes me grin. For a good smile, take a look at “A Crash Course in Local Searchonomics,” our recently launched YouTube video, on the subject. Coined by 15miles, local searchonomics is exactly as it sounds; it’s leveraging local search to economically grow your business. Consumers search with local intent, and, not only are their searches local, but they also expect their ... More...

Social Monitoring: Finding Out Who’s Naughty or Nice

Written on
November 22nd 2010
Author
  |   Michael Flanagan

‘Tis the season when the naughty become separated from the nice on Santa’s twice-checked list (it’s a classic case of audience segmentation to achieve relevant targeting). While he is busy monitoring children’s behaviors and finalizing the list, local-business owners can learn a lesson or two by copying Santa’s playbook this holiday season. Relative to your brand, you should monitor consumers’ behaviors. Specifically, I’m talking about identifying the naughty (brand antagonists) and ... More...

Mobile Local Search From the Consumers’ Vantage

Written on
November 4th 2010
Author
  |   Michael Flanagan

ADOTAS – When I first heard that mobile advertising spending is projected to top $1 billion in 2011 (according to eMarketer), I became excited – but not necessarily surprised. I’ve talked to you before about the need for local advertisers to leverage mobile marketing. Then I started wondering how all of this big mobile advertising money is being spent, particularly in the local search realm. That’s when I came across a ... More...

Quit Being a Stick in the Mud About Google Instant

Written on
October 6th 2010
Author
  |   Michael Flanagan

ADOTAS – A couple weeks ago, Google rolled out Google Instant – a new way for users to see search results in real time. Now when a user starts typing, search results are automatically generated based on what Google predicts you will type. With every letter change, results may change, therefore offering users the ability to find what they’re looking for faster (Google claims that Google Instant will decrease search time ... More...

On-Site Search: The Other White Meat

Written on
September 15th 2010
Author
  |   Michael Flanagan

ADOTAS – A lot of times when we talk about being found where consumers are searching, we’re talking about being found where consumers are searching on search engines — search engine marketing in the form of organic listings or paid search results. But we’re forgetting one critical way consumers are trying to find products/services/information they need: on-site search. Many dismiss this as a secondary priority, but on-site search is a lot more ... More...

Right Here, Right Now: Local Advertisers and Mobile

Written on
August 3rd 2010
Author
  |   Michael Flanagan

ADOTAS – After everything we as marketers have heard about the rise of mobile search over the past year or so, I would’ve never thought I’d come across a stat like this: Nearly 30% of U.S. marketers are “not sure” of the importance of optimized mobile marketing experience for consumers. (eROI, “The Current State of Social, Mobile & Email Integration,” July 2010) It’s a worrisome figure, and it raises other concerns about ... More...

Social Media Lessons From Politicians

Written on
July 14th 2010
Author
  |   Michael Flanagan

ADOTAS – What do Meg Whitman (for California Governor), a local tanning salon, a bar and a coffee shop have in common? Each one is using a social media platform to gain interest in the form of voters or customers. According to the recently released “Digital Influence Index” study, regular use of social media (e.g. tweeting or Facebook updates) produces increased trust in a business. Through social media, politicians are gaining ... More...


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