Michael Benedek is the President and CEO of online data company Datonics. Previously, Benedek was President of online ad company AlmondNet's Data Division and joined the company in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields. He is based in New York and in Tel Aviv, Israel.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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