Michael Benedek

Michael Benedek is the President and CEO of online data company Datonics. Previously, Benedek was President of online ad company AlmondNet's Data Division and joined the company in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields. He is based in New York and in Tel Aviv, Israel.



Leveraging Search Retargeting to Reach your Target Customers

Written on
March 27th 2013
Author
  |   Michael Benedek

In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small proportion of their online time on these sites. Moreover, for the vast majority of commercial products and services, consumers frequently browse before ... More...