Michael Benedek is the President and CEO of online data company Datonics. Previously, Benedek was President of online ad company AlmondNet's Data Division and joined the company in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields. He is based in New York and in Tel Aviv, Israel.
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...
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