Melissa Burgess is Director of Business Development at IMPAQT. She manages all aspects of Business Development activities ranging from partnership development to direct sales initiatives for corporate brand marketers. As a recognized expert in Search Marketing, Melissa has helped develop and execute search strategies for clients in the Retail, Pharmaceutical and CPG industries. You can contact Melissa at Melissa.Burgess@impaqt.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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