Melinda McLaughlin, CMO of Extreme Reach, a leader in video advertising, has years of experience, first in the agency world and now in adtech. That's given her a front-row view to the evolution of audience engagement.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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