Melinda McLaughlin, CMO of Extreme Reach, a leader in video advertising, has years of experience, first in the agency world and now in adtech. That's given her a front-row view to the evolution of audience engagement.
By Lauren Hallanan, VP of Live Streaming at The Meet Group
How can live streaming benefit a YouTuber?
Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social...
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