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Meir (Iri) Zohar is the CEO and Founder of eXelate,the creator of the world's first exchange for targeting data. Through the company’s marketplace, known as the eXelate Targeting eXchange, ad networks substantially increase behavioral targeting abilities while targeted publishers generate a new and parallel income stream.

Mr. Zohar is the Founder and former CEO of Oridian, a leading online ad network which was founded in 1998. Mr. Zohar left Oridian at the end of 2006 as a profitable company with tens of millions of dollars in sales.

More articles by Meir Zohar

Meir Zohar



Behavioral Targeting: Chicken Soup for Recession’s Soul

Written on
April 7th 2008
Author
  |   Meir Zohar

ADOTAS EXCLUSIVE — Anything can be cured with chicken soup – according to my grandmother, at least. Though she never dealt with the international economy or interactive advertising campaigns, my grandmother did use her amazing wealth wisdom to solve an endless parade of family dilemmas (that my aunts will tell you [...] More...

Looking For Demographic Targeting? Look Towards The Data

Written on
February 14th 2008
Author
  |   Meir Zohar

Janet Driscoll Miller recently wrote about the new demographic targeting now possible on a limited basis with Google AdWords . While I respect the latest move from Google, who have contributed much to online advertising, I would encourage Janet to look beyond AdWords to other advertising vehicles that can offer [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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