Meir (Iri) Zohar is the CEO and Founder of eXelate,the creator of the world's first exchange for targeting data. Through the company’s marketplace, known as the eXelate Targeting eXchange, ad networks substantially increase behavioral targeting abilities while targeted publishers generate a new and parallel income stream.
Mr. Zohar is the Founder and former CEO of Oridian, a leading online ad network which was founded in 1998. Mr. Zohar left Oridian at the end of 2006 as a profitable company with tens of millions of dollars in sales.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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