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- Magic Of Behavioral Targeting: When Magic Becomes Information October 30th 2007
MediaPost Online Publishing Insider
Magic Of Behavioral Targeting: When Magic Becomes Information
Not all behavioral targeting is created equally. Many networks and publishers are touting behavioral in their marketing materials and the sad truth is, most of them have little experience with true behavioral and are simply remarketing to people who have arrived on the marketer’s Web site or previously clicked on [...] More...
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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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